Mashup Camp 2 – search session
Dorai Thodla of IMorph led an excellent search discussion this morning about the challenges of bringing more context into the search results. He’ll post at the WIKI this afternoon. Google noted that their new API is allowing a lot more integration and flexibility than it used to, and I think Yahoo is moving in this direction as well where the commercial use distinctions are breaking down in favor of … innovation! Hey, innovation is a good thing.
But in my opinion the most interesting development in all in search is the Amazon Web Search platform which Jeff will be talking about this afternoon. From my perspective Amazon is basically going to aggressively enable modest potential search competitors with big time search infrastructure.
Even if this fails to bring any great innovation to the table, I think it’s already helping to suggest that Google and Yahoo should continue to bring good APIs to the table and encourage search mashing.
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