Comments on: My Enhance.com PPC advertising experiment reveals very questionable incoming clicks.

By: digits

digits — Tue, 06 Jul 2010 17:58:22 +0000

Thanks for the great article on pay per click advertising.

By: Bodybuilding Coupon Code

Bodybuilding Coupon Code — Mon, 21 Dec 2009 03:46:58 +0000

I’d say a click is one of the least ephemeral forms of advertising if it comes from legitimate interest

By: john

john — Mon, 10 Dec 2007 19:19:58 +0000

I tested enhance and yes its really a scam. enhance is a scam. I have an adsense account which gives be 40-50% click throughs when I use other PPC. When IO tried enhance(nothing) I lost $9 in 15 minutes! with ZERO click through!!!! All fake bots! 0 seconds total time spent on my site!
STAY AWAY FROM ENHANCE.COM !!!!!!!!go with google or yahoo.

By: Vince D'Silva

Vince D'Silva — Sun, 27 May 2007 02:01:55 +0000

Yes, Enhance is a total scam. I’ve been with them for a year and all they did was take my money. Thank you for exposing the crooks.

By: Jaap

Jaap — Thu, 10 May 2007 16:27:17 +0000

I’ve tested the PPC traffic from Enhance and the only conclusion I can make, is that a large part of the traffic they sent is fradulent. This traffic comes from lots of small affiliates from Enhance.

Certain affiliates of Enhance sent traffic that analyzes to this:
Page Views per Visit: 1
Avg. Time on Site: 0 sec
New Visits: 100%
Bounce Rate: 100%

It is clear to me comparing these results to other traffic sources, that the traffic is fake!

Organic traffic from Google anayzes to this:
Page Views per Visit: 14.79
Avg. Time on Site: 6 minutes and 50 seconds
New Visits: 65.03
Bounce Rate 34.81

I do not know if Enhance is aware of all these affiliates sending worthless traffic. Maybe they don’t care.

By: Joy

Joy — Sun, 04 Mar 2007 03:42:25 +0000

The Google click ads have been great to us.

By: JoeDuck

JoeDuck — Fri, 02 Mar 2007 22:39:56 +0000

I’d say a click is one of the least ephemeral forms of advertising if it comes from legitimate interest. TV and Print ads simply present imagery to people and it’s rarely clear if this leads to any engagement whatsoever. Google’s legitimate claim to fame is it’s contextual matching which helps bring interested buyers to sellers in highly targeted fashion.

However in a pay to click scheme, sometimes run by complex programs that generate fake clicks via spoofed IPs, there is no buyer interest.

However Google seems to do a better job of screening out “fake”, accidental, and poor performing click advertising though the jury’s still out even on Google’s click fraud protections.

By: Fools Gold

Fools Gold — Fri, 02 Mar 2007 20:44:12 +0000

A ‘click’ is a pretty ephemeral thing to buy.

Did it ever occur to these merchants that they make their money selling a product rather than getting people to merely view their website. I understand that the merchants feel that without a ‘view’ and ‘buy’ won’t take place.

There are some memorable parallels with the world of pre-internet advertising. A Fast Food chain’s ad of “Where’s the Beef” had people talking about it and it made the TV talk shows, but the ad never increased sales. Its the same way with ‘clicks’. The counts can go up and irrespective of it being legitimate or fraudulent, its still not generating any revenue.