Comments on: Does offline advertising really work, or are you just stupid? http://joeduck.com/2007/06/08/does-offline-advertising-really-work-or-are-you-just-stupid/ Have Blog. Will Travel. Sat, 11 Feb 2012 18:54:27 +0000 hourly 1 http://wordpress.com/ By: Microsoft’s Engagement Mapping … a quantum leap … in BS? « Joe Duck http://joeduck.com/2007/06/08/does-offline-advertising-really-work-or-are-you-just-stupid/#comment-74316 Mon, 25 Feb 2008 23:30:35 +0000 http://joeduck.wordpress.com/2007/06/08/does-offline-advertising-really-work-or-are-you-just-stupid/#comment-74316 [...] noted in many posts before how poorly advertisers track offline and even online advertising effectiveness, usually resorting to opportunisic reporting and explanations by their advertising [...]

]]> By: Does offline advertising really work, or are you just stupid?  »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech http://joeduck.com/2007/06/08/does-offline-advertising-really-work-or-are-you-just-stupid/#comment-35867 Fri, 08 Jun 2007 20:27:28 +0000 http://joeduck.wordpress.com/2007/06/08/does-offline-advertising-really-work-or-are-you-just-stupid/#comment-35867 [...] Source:Joe Duck If advertising worked as well as is commonly thought, there would far fewer advertising salespeople. I’m not saying in all cases “advertising does not work”, rather in *almost all cases* image advertising is not as cost effective as online marketing, and in *many* cases I’d suggest that offline advertising has a negative […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

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