This Yahoo shareholder is thrilled to see Jerry Yang back at the head of the company he and David Filo founded 12 years ago. Yahoo is a fantastic company with a huge cadre of brilliant developers that have been languishing in no small part because senior management has failed to inspire, reward, and take advantage of the amazing 2.0 stuff that has become the lifeblood of Yahoo’s development efforts for the past several years.
Google has crushed MS and handily beat Yahoo in online profits and search viewership because they 1) still have somewhat better search routines and 2) have taken simple paths and provided user friendly, simple solutions to common problems. Yang knows this and he knows how to fix it. I’m not sure Terry Semel even understood the significance of search and advertising driven computing, and probably did not grasp the significance of social computing which even Google is failing to fully grasp (but is profiting from because of their brilliant contextual matching programs so social networks can display relevant ads). Yahoo’s panama can do this as well if Yang gets *competitive* and does the smart stuff like offer publishers higher revenue shares than Google.