Thomas and Jeremy – I agree but don’t think it’s a strech to suggest that this avalanche means lower “value per content item” over time. It’ll take years to shake out, but I predict that aggregating existing content and creation of free content are going to erase most of the profitability in content production. There may be exceptions like blockbuster films which can’t be done cheaply, but they’ll be fewer as time goes on IMHO.

Thomas – maybe it’s time for that Screenplay?!

Robert’s right on here – it is Twitter that was flying without a plan, not PodTech. It’s also totally unfair to call Scoble’s work “advertorial”. It’s not at all, and he’s clearly gone to some length to keep conflicts to a minimum – much more than many other elite bloggers have done.

My suggestion was mostly that biz plans probably have little if anything to do with success.

I see the problem being an avalanche of content, and the issue is sorting through all that material to find the valuable content.

That is why I was very interested in your blogging revolution. There is ALL this content out there, what method or system do you use to sort through it to find the right information at the right time?

The people that I have interacted with from PodTech, Robert and Jeremiah are excellent, and I consider them front runners in their field. I am not familiar with management at PodTech myself, but as you mention just because you have the strongest talent doesn’t mean they are being harnessed correctly, which I would say is indicative of a problem with the leadership.

PodTech raised nearly 7M with no business plan. So they hired a bunch of talented people, tossed a bunch of money at them and expected miracles.

What they got was a series of totally underutilized products, a bunch of advertorial and some high profile personalities.

That simply is *not* enough to build a 100M$ (the exit they’d need) valuation on.

Will PodTech survive? I hope so. I know most of the folk there and like all of ‘em.

But PodTech’s failure is their own, nobody else’s. It isn’t the market’s. It isn’t advertiser’s. It isn’t the VC’s (well, maybe it is, but still).

Building a non-business in a non-industry generally is a non-starter.