Will Internet Advertising Fail?
Dr. Eric Clemons from the Wharton School of Business has written a provocative post over at TechCrunch called ” Why Advertising is Failing on the Internet“. It’s a very interesting perspective even though – very surprising to me – Dr. Lemons has really missed the boat in a major way on this issue.
Clemons argues that both offline and online advertising are failing because people are rejecting deceptive, unwanted intrusiveness of ads pushed at them during their experiences ….
Continued over at Technology Report
March 22, 2009 Posted by JoeDuck | advertising, research, Web 2.0 | internet advertising, online advertising | 10 Comments
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