Hardbat Classic Las Vegas – Please Bring it Back Budweiser!
Hardbat Classic Las Vegas – Eric Owens and Wally Green
Originally uploaded by JoeDuck
As a table tennis enthusiast I’m hoping Bud Light brings back the Big Money Hard Bat Classic Hard Bat Table Tennis Tournament they had last year across the country, with a great finale tournament in Las Vegas and then shown on ESPN.
As a marketing guy I’m sensitive to the fact this may not have had the return on investment Bud had hoped for – probably because the early promotion was too spotty. Bud may not even have realized that offering 100,000 in first prize money *alone* would bring a huge number of excellent players into the mix even as they did realize that the severe handicapping and restricted paddles would pretty much guarantee that the winner would NOT be a great player, just a “good” one. [with apologies to Jack Baker, a tennis guy with a very good game who won the tournament because he was spotted up to 17 points in matches against better players].
I think the handicapping is a great idea, though I’d recommend Bud have *two* tournaments next time – one with handicaps and one with regular paddles and rules. “Real” Table Tennis is an amazing sport, and I think part of the reason the Hardbat Classic seemed to fail to attract as much attention as it should have was that the event worked hard to perpetuate the notion that it’s a “goofy” sport. I’m not too sensitive about this (and surprisingly even many of the greats in Table Tennis are very modest about their remarkable ability) , but the two-track approach would work better where you showcased “basement style” hardbat along with the blazing spin and speed of quality sponge rubber play. The $120,000 in prize money was chump change to Bud even as it was *by far* the largest prize in US Table Tennis history and one of the largest purses in the world for this low-money sport.
Summary for Bud Light’s Marketing Benefit:
* Hold another Hardbat Classic
* Begin promotions *now* via bars and Bud regional distributors, making sure their participation matched the size and scope of the venue. Last year I think many regionals opted out due to expense, so the Vegas event was “bigger” than the collective national events. Keep Vegas the same (it was great), but make sure the national scope is much bigger than last year, even if that takes more time to promote. If necessary cut costs by halving the Las Vegas convention venue and limiting the number of “free trips” – or perhaps initiate a modest “buy in” for participants. It’s cheap to get to Las Vegas and often cheap to stay there, so the impact of this does not require a large number of free trips for players. More prize money would probably have a higher ROI than free trips. Venue could have been half that size – I never saw all the tables in action and games could have been started and run much earlier.
* Change the online marketing to be a viral, social media rather than the centralized, very weak website with limited information as before.
* Enlist the help of the many Table Tennis clubs throughout the USA, perhaps with modest stipends to help promote / run the bar tournaments. Few players in California and Oregon (areas I know pretty well) knew about this tournament, and very few bars seemed very enthusiastic about an event that – if properly promoted – would bring them some business.
* HAVE TWO tournament tracks – Hardbat Classic’s “Ping Pong” and an open division with regular paddles and players from all over the world. Bud’s big in China now, so use this as a way to promote the brand there. Even a modest first prize of 25,000 in the elite division will bring players from all over the world and provide much better chance to bring in a lot more spectator / players who are going to be interested in seeing world class play.
Oh Hardbat Classic Where Art Thou?
It’s probably too late to see another Las Vegas Hardbat Classic in July from the folks at Bud Light, who last year sponsored Table Tennis’ biggest ever prize along with a huge national competition plus a very fine Las Vegas style tournament and parties. But rumor has it that there might be one in Miami this year – perhaps in the fall.
Gossima, the Table Tennis blog, suggested Miami may be the next venue about six weeks ago http://www.gossima.info/2010/02/hardbat-classic-2010.html. However I’ve heard nothing since even after contacting the Hardbat Classic via Twitter, Killerspin (a sponsor last year), and the tournament director by email.
If Bud is going to host this great touranment again I hope they’ll consider doing more with social media – at the very least keeping folks posted better about what’s going on. I think a lot of potential buzz was missed last year because the tournament details were almost impossible to find online until late in the process. In fact many probably didn’t find out until they watched the finals on ESPN months after the event.
Table Tennis is a “cool” sport everybody knows and plays, and Bud’s idea of pushing it into a new type of competitive realm with paddle and play restrictions is great – even for “real” tournament play where the paddles and play is both too good and too fast to ever attract a huge American TV audience.
Bud please bring on the Hardbat Classic!
Joe Duck Hardbat Classic Coverage
Trevor R vs Elie Z in All Star Final at Hardbat Classic
The All Star final of the Bud Light Hardbat Classic determined who among 8 high level invited players would compete against winners in the Rated Players, Basement Players, and Bar Player divisions. This was probably one of the most exciting matches of the whole tournament because the playing level was high, Elie’s 6 point handicap against Trevor matched them up just right, and the crowd was really excited. This match will be featured along with the tournament on ESPN in September:
Hardbat Classic – Nice Video Summary with Biba Golic
Here’s a very quick summary of the Hardbat Classic Table Tennis Tournament that just ended in Las Vegas.
Anna Kournikova Fight at Hardbat Classic Las Vegas. Venetian Lavo Nightclub
Anna Kournikova looks on as Killerspin’s Biba Golic hits with the Harbat Classic’s celebrity host Judah Friedlander. Judah’s a good player, Biba is a brilliant player, Anna’s pretty but …. not so much Table Tennis I think – Anna K refused to even hit the ball!
So, the greastest prize in US Table Tennis history of $100,000 is awarded to bar player Jack Baker of Mobile Alabama and the only big Hardbat news is the fight at Lavo Nightclub between a drunk woman and Anna Kournikova. Kournikova was a featured celebrity at the tournament though she does not appear to be much of a Table Tennis player. I never even saw her hit a ball.
Here Anna Kournikova is pictured watching while Biba Golic (a spectacular player, originally from Serbia) plays with Judah Friedlander.
Adding to the misfortune is that my wife and were right near the action at the Venetian when we chose not to go to the Lavo party after we’d had a lot to eat at the (very excellent) Palazzo Sportsbook party by Budweiser. Both were held on the second day of the tournament.
We might even have been able to say “hey, were were there during Anna Kournikova’s lowlife highball ping pong fracas.
Celebrity watcher Perez Hilton reports below on the fight at the Hardbat Classic in Las Vegas between Anna Kournikova and another woman at the Lavo Nightclub afterparty.
Could the offender have been angry because Anna Anna didn’t play any Table Tennis during the tournament? Not even with her beauty and style rival the charming Biba Golic, a top Table Tennis player who unfortunately did not compete in the All Star division of the tournament, but who will be featured in the ESPN coverage coming in September.
Perez Hilton:
Former tennis pro Anna Kournikova ended up with cuts on her neck after getting into a Sin City shoving match on Saturday night.
At the HardBat Classic party inside Lavo Nightclub, another woman at the club threw a drink on her and all hell broke loose!
According to an onlooker, the Enrique Iglesias‘ girlfriend/possible wife and her assistant were sitting at a VIP table when the other woman bumped them. They shoved each other but were separated.
Then, the mystery woman returned later for more trouble!
“The woman came back over and threw a drink on Anna and her assistant,” said the source. “The woman was definitely drunk.”
Anna wanted to have the women kicked out, but it escalated quickly to where the pair were pushing and shoving each other!
Meow!
The woman grabbed Kournikova by the neck and pushed her into a wall right before security broke them apart!!!
Anna did not need treatment but was extremely shaken up.
Violence is never the answer!
Killerspin Hardbat used for the Hardbat Classic
A controversial new paddle made by Killerspin for the Hardbat Classic in Las Vegas made it very hard for many experienced players to compete effectively with each other or with the lower ranked players who often had a huge point advantage as well as the equipment handicap from making everybody use either the paddle shown here or an even cheaper “junk paddle” version.
Although I approve of the handicapping process I think they need some modifications to make a paddle that favors defender play , produces long, quality rallies rather than the short rallies this blade tended to create. I only saw a handful of ”great points” where we would have seen hundreds with regular sponge rubber. I’d favor a modification that would introduce a USTTA approved hardbat and/or a sponge slow version. Another approach might be to move to the “big ball” format which is much slower but does not destroy the fun of watching high quality loopers arc the ball back and forth many times.
Inexperienced and non- players want high quality play and this blade does not give us much of that, even when it is weilded by some of the finest players in the country as happened at the Hardbat Classic.

Table tennis will probably *never* be a good TV sport but it’s the world’s greatest participation sport and I think the focus needs to be on bringing people into the game rather than changing it to fit TV better.
Bud Light Hardbat Classic at The Venetian Hotel, Las Vegas – is this good or bad for the game?
We’re back from a fun three days in Las Vegas and I’m thinking about whether the approach taken by Budweiser (the big tournament sponsor) and Killerspin (equipment maker and I think the sponsor of the “All Star” competition) is going to be good or bad for the wonderful game of Table Tennis.
My short take is yes, this is great for the game because it raises awareness and gets people playing more in bars and basements and therefore will bring more people into the serious side of the sport. However I would recommend better social media next year, tied initially to the bar tournaments and then to the big Las Vegas spectacular. There was very little media buzz offline or online about this tournament despite hundreds of free trips to Las Vegas, celebrities, big money, pretty athletes, and a two hour ESPN special coming in September! Everybody loves this game in different ways and somehow this part was lost in the PR campaign leading up to and including the tournament.
In real Table Tennis the play is at a much higher level than we saw even among the best players at the Hardbat Classic because everybody was required to use one of two special ”hard bat” paddles made just for this tournament.
$100,000 Winner Jack Baker, originally from London and now from Mobile Alabama, had won a local bar tournament. He was an excellent player but would have been crushed by Trevor Runyan but for the point spread. Runyan is a US Hardbat Champion who barely made it out of the All Star tournament to face Jack in the semifinals where he lost due to the point spread. I think the spread was 17 but don’t know yet (I missed the final day’s matches).
Despite a lot of grumbling by the best players who faced the huge handicappings, I think the idea of spotting points is good because it forces everybody to play their very best. Not so with these paddles, which basically forced many of us who know the game well to play far below our normal levels. I had trouble even keeping the ball on the table – I think because I’d mostly practiced with the hardbat against a robot which did not give me a sense of what type of shot would be coming to me from these paddles. Every player I saw from beginner to international class was struggling to get performance out of this blade, so if I had to make one recommendation for next year it would be to find better equipment that would showcase skills. Old style hardbats, used in the heydey of the game as a spectator sport, shoud be reviewed by Bud and Killerspin.
The lower end paddle was much like the junkiest type of pips out paddles you’d buy for a few dollars at Wal- Mart, where the higher end paddle was a notch up in blade and rubber quality though still seemed light and hard to control. Head was normal sized where a better hardbat head might have been larger. The pips rubber allowed a very modest level of spin but control was so weak that the rallies with these paddles tended to be very, very short.
This problem was significant as the whole idea is to get people excited about watching long rallies and I do not think this type of equipment is best for that. Better would be to find a blade/rubber combination that slowed the speed and spin down but allowed longer rallies with more work and motion on the part of the players. This is what might turn Table Tennis into a more popular spectator sport in the USA.
Another popularity strategy I’d love to see would be regular bar tournaments with money or prizes. I think Bud’s done a lot of good in that direction with the Hardbat Classic, though it was disappointing for me that the distributor held a small tournament locally but did not pony up the money to send the winner to Las Vegas . Especially because the winner was … me.
Although I heard something about “4000 local tournaments” that number made no sense because there did not appear to even be a total of 1000 players at the tournament – more like about 300-400 would be my guess and that includes the “basement” players that had no rating, players like me who were rated by the US Table Tennis Assn, and the 8 all stars, mostly from Killerspin’s great team of amazing players.
The Table Tennis “All Stars” who were invited by Killerspin and Bud played against each other and this was the most exciting, high quality play even though they were handicapped with the low grade rackets. Table Tennis Superstar and Olympic Silver Medalist Ilya Lupulesku http://server2.usatt.org/magazine/08mar-apr/lupulesku%20.pdf was there but was having a lot of trouble with the hardbat and the fact that his ranking meant he had to give many points to his opponent. He did not even make it out of his first round robin with other All Stars. I understand that David Zhuang, another amazing player who has won the US national championships lost *every match* in his first round robin in the “pros” division – I assume because he had to give up to 17 points to the other players.
My initial reaction was that the handicap system was failing to be fair with points, but the idea was to make it very hard on the best players and in this they succeeded - few “great” players made it out of the initial round. My round robin opponent Ashu Jain, a brilliant player with the HBC hardbat, managed to win a a lot but was finally defeated due to the large point handicaps.
…. more soon with pictures ….
Bud Light Hardbat Classic at The Venetian in Las Vegas
The Hardbat Classic Table Tennis Ping Pong rumors are not only true, they are truly Table Tennis and it’s going to be Vegas, baby!
I’ll be competing in the Bud Light Hardbat Classic which starts this Friday at the spectacular Venetian Hotel in Las Vegas. Top prize is … wait for it … $100,000.00 That’s enough money to pay the interest on our blossoming national debt for … well…. a couple of seconds. But never mind that….
I’ll try to keep up with some real time reporting via Twitter or here at the blog, though this may depend on data access at the venue and my own good or bad luck in the tournament.
There will be about a thousand players of all skill levels competing – many after winning their regional bar tournaments held around the USA over the past several months. Even though I won our local tournament it wasn’t a qualifier for the big one, so I’m making my own way there after they opened it up to everybody.
There are also brackets for a special group of “stars” chosen by the Hardbat Tournament, another for walk in players, and one for “pros” who have a rating or have played in USTTA tournaments over the years. Although I haven’t played in tournaments recently I was actually the USTTA National Table Tennis Champ in the “1300″ rating category in 1992 (ratings in Table Tennis are kind of like handicapping in golf).
The Bud Tournament is “over handicapped” , meaning that the very best players will have to spot a lot of points to lower ranked players – as many as 17 out of 21. My take on this tournament is that it will tend to favor unrated players who are very experienced with the “pips out” type of rubber required at the Hardbat Classic.
Hardbat Classic Official Website
Follow the Tournament on Twitter
Follow the Killerspin Team on Twitter
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