Joe Duck

Have Blog. Will Travel.

Diana Ross, Jeopardy will be live at CES 2009

I’ll be reporting live again in January from CES 2009, the world’s biggest (and that means HUGE) and most influential Consumer Electronics Show.  The reports will mostly be over at Technology Report, my new technology blog project with a good friend of mine from California.

Pictured below is Noel Lee of Monster Cable, one of the music industry’s key players and host of one of CES hottest party tickets - the Monster Party.     Last year Mary J Blige gave an awesome concert after the Monster Retailer awards.

noellee

Jeopardy will be filming at CES as well, with 11 shows scheduled to be taped during the week of CES.    One of the challenges of an event this large is that you simply cannot see everything - there are thousands of exhibitors and events and sessions and the venue is so large it takes up all of the Las Vegas Convention Center and most of the Sands Convention Center.

November 22, 2008 Posted by JoeDuck | CES, CES 2009, CES Parties, music | , , | No Comments

Digital Hollywood at CES

I thought I’d repost part of this note from the Digital Hollywood folks at CES 2009.   They run several of the sessions that deal with the convergence of the online world with TV, Film, and more.

For me one of the most powerful technology themes is the fact that TV remains the big kahuna of advertising even as awareness grows that online advertising is far more effective - at least in its common pay per click form.    It remains to be seen if video clip advertising, such as what Google is experimenting with at YouTube, will ever take off as a major revenue source for publishers.    It certainly has been underwhelming so far, I think in part simply because it is performing as poorly as almost  *all forms of offline advertising*.    The difference is that online metrics allow us to monitor performance in ways we have not been able to do before, and perhaps more importantly the online metrics help disconnect the analyst from the marketeer.

In travel it is very commonplace for the same group running the ads to do the analysis of their effectiveness.   This is a preposterous state of affairs, yet it persists.    There are now some sneaky variations on the theme which include specialized “travel marketing” agencies that appear to have methods that inflate effectiveness.    Why?    This prevents them from biting the hands that feed their research.

—————— DIGITAL HOLLYWOOD CES 2009 —————————

The agenda - and call for speakers - for the CES conferences- January 7-10, 2009 in Las Vegas – Reinventing Advertising, Mobile Entertainment, Game Power & Digital Hollywood at CES, Las Vegas Convention Center, see http://www.digitalhollywood.com/CES2009.html
is now posted.

Speakers are being booked now. Your submissions are welcome.

We are proud to be organizing the most significant conferences at the most significant and largest trade show in America. CES has over 140,000 attendees, over 4500 press, over 1000 financial analysts and over 2700 exhibitors.

We are organizing four tracks at CES:
Digital Hollywood Events at CES
Session Keys:
RA – Reinventing Advertising
ME - Mobile Entertainment
GP - Game Power
DH - Digital Hollywood

August 14, 2008 Posted by JoeDuck | CES, CES 2009, Las Vegas, companies, conference | | No Comments

CES 2009

Hey, it’s already time to register for CES 2009 and there’s a new fee structure where people signing up before November 1 will get in *free* to everything but the regular sessions.    Althought those sessions are interesting the big deal at CES are the many world class exhibits of new technology and the CES Parties, so frankly you could have a great time there without attending any of the sessions at all.

As a blogger or press person you’ll get free admission to the sessions as well (this would run about $1000+, plus some really nice food, lounges, and freebies if they handle things like last year when even many press folks were envious of the great amenities at the blogging lounges.

I’ll be at CES again next year, hoping to find as many interesting stories as at CES 2008 when I got to interview David Filo from Yahoo, see Bill Gates, and hear GM’s CEO Talk about cool new cars.

I also had a great time at the Monster Blog Bash, Mary J. Blige Concert, SONY Poker Party, and PodTech’s Bloghaus (thanks to John Furrier and Robert Scoble who are always very cool conference characters.)

Here is the CES 2009 fee structure:

NEW THIS YEAR
The fee structure for admission to all exhibits, TechZones, SuperSessions, keynotes and selected conference sessions has changed. Please take note of these important dates:
Before November 1, 2008
$0.00

November 1, 2008  5 p.m. EST, January 2, 2009
$100.00
5:01 p.m. EST, January 2, 2009 On-site
$200.00

More about CES 2009 at the official website.

June 30, 2008 Posted by JoeDuck | CES, CES 2008, CES 2009, CES Parties | | No Comments