One makes millions, millions make $1. CES 2012 and the decline of Journalism
Here at CES Las Vegas you can feel the energy of the thousands of bloggers, all of whom hope to spawn their own success stories. I like bloggers and blogging a lot, but I think much of the early promise of blogger as citizen journalist is getting co-opted by commercialization – the need to eat creates a challenging relationship with sponsors and content. Not a huge surprise, but I think the era of “citizen journalist” is probably going to be short lived as we transition to more of a combination of commercial and/or groupthink models of journalism.
Very few will be able to make it big online doing their own thing, or even make a living here. That’s OK – capitalism and journalism are a game of survival of the fittest, and most people aren’t fit to write quality stuff, even by sometimes pathetic blogging standards. Even those who ARE good writers are unlikely to make much money online, and then only when they work for large well capitalized sites.
Many silly articles suggest otherwise:
guardiantech Guardian Tech …The writer who made millions by self-publishing online bit.ly/wdgj0J
A more relevant story would be how millions make very little rather than how one makes millions, but that story is not as interesting….which brings us to the challenge of journalism in general, especially commercial journalism.
Here at CES there are about 6000 “press”, many in young blogging teams writing for medium to large websites covering the show. That’s great in one sense but in another it reminds me of pro sports, where millions with *some* talent are filtered to a few thousand who actually make it to the big time and a few hundred who actually make it big. Again, that’s a virtuous cycle in one sense, though I will smack you if you suggest that the success comes from quality writing or true innovation. There’s some of that online, but in terms of online journalism its mostly a race to the bottom where gimmicks and garbage will triumph. Again, that’s OK and inevitable but its somewhat unfortunate that we’ll see seasoned good thinking journalist folks replaced by ditzy kook celebrity gossip.
… end rant … Gotta go find Justin Beiber here at CES and get an invite to the SOUL Headphone party by Ludacris !
CHECK your computer’s DATE stamp before Gmail, Twitter, and other account login troubleshooting
I just spent a half hour troubleshooting a problem I’d never seen before.
If you don’t want to read on simply remember to CHECK YOUR COMPUTER FOR THE CORRECT DATE and TIME before you proceed with other ideas.
I was having lots of trouble accessing gmail, getting a cryptic message about an invalid security certificate. Twitter too – in fact chrome was giving the “red alert of death” message that made is seem like Twitter had a virus. Unlikely, but odd.
Assuming this was a cache issue I cleared all that but the problems remained. However I noticed that gmail was fine on another computer and my mobile android phone, so clearly this was a problem with my desktop PC.
I don’t show the date below, only the time, so I’m not even sure how I stumbled on to the fact that I’d managed to change my date accidentally earlier this morning from November to February. Since my browser was working fine I’m still not sure why Google Chrome wasn’t clever enough to warn me that my computer was out of sync with the real time, but instead of that it appears Chrome simply assumed my computer time was CORRECT and the security certificates for logging in at Gmail and Twitter were bogus or dangerous.
In any case, CHECK YOUR DATE when troubleshooting login problems.
Apple iPad Launches Today. Lowest priced model only $499
The new iPad tablet computer from Apple launched today and I’m going to try to summarize the reviews as they come in – which frankly is a better indication of the quality of the device than if I had one in my own hands…. which I don’t …. However at an iPad Price of only $499 this looks like an amazing device at a great price.
One of the big issues at CES 2010 was the fact that Apple’s Tablet would almost certainly raise the computing bar in terms of expectations for the “robustness” of something that is a cross between a full computer and an e-Reader. To my way of thinking (ie rational computing purchases) good tablets may wind up as e-Reader killers – or at least will force e-readers to become real computers and offer a lot more features than they currently offer.
Why buy a Kindle or Nook when you can have a full computer and internet at your fingertips for only marginally higher cost? At $499 the Apple Tablet “entry level” model is coming in much cheaper than the predicted $1000 price tag – perhaps as part of Apple’s normally brilliant quality and marketing approaches which generally lead to early widespread adoption of devices.
iPad from Apple
Press Release Primer for CES Exhibitors
The 2011 CES Party List will be live soon at Technology Report
As we gear up to cover the Consumer Electronics Show in Las Vegas next week over at Technology Report my email box is simply flooded with PR pitches from hundreds of the thousands of companies that will be exhibiting at the show.
The pitches vary in size and scope but most share a pretty common and I think a very uninspired format along the lines of “You will want to check out our products” ”We have extraordinary innovation in … iPOD accessories (!) ” ”Would you like to interview our product manager?”
Here are my three PR tips for the firms that … well … maybe ought to be doing something else:
1. Personalization Matters. I’d guess the response to personalized emails is at least twice that of a simple canned message, even when it’s just a name from the Press database but ideally where you’ve bothered to figure out where the person is writing. This is one of the best PR opportunities of the year, so it seems you should at least target a handful of bloggers who write specifically about your stuff. Challenge them a bit to critique the product. Consider going for several “smaller” blogs rather than trying to get lucky with a feature in Engadget or Gizmodo, where the whim of an angry review alone could hurt your products reputation. If your product is great they’ll get around to it eventually, and if the smaller guys don’t like it you probably need improvements before the big time anyway.
2. Parties matter. It’s not fair but neither is the world. Certainly business in general isn’t fair. So if you want some attention and you’ve already invested tens of thousands in staff and exhibits you probably should follow the lead of the big CES *playaas* and at least throw a small party. What would be a clever time for this party? Monday night before CES, when a lot of folks have come into town but generally there are *no* parties yet. Tuesday after CES Unveiled (the big press event) and Wednesday night are also generally pretty open for many press attendees who tend to get into town a few days early for the Press events. The *bad* night is Friday, when your little party will have to compete with the big ticket gigs like the Monster concert and several other parties thrown that night that attract most of the bloggers and press. I think my favorite event at all of CES was a small poker party at Hard Rock Casino, thrown by SONY to launch the game “Pirates of the Burning Sea”. I’m sure it wasn’t cheap – probably ran them perhaps $100+ per person for perhaps 100 people who attended, but it was a superb venue to generate the positive buzz they needed for the game. $10,000 is chump change by SONY standards yet they captured attention of a lot of media for the entire evening.
Getting attention early gets you pre-CES buzz in the search rankings to boot, because by Saturday your product announcement – no matter how big – is going to be drowned out by the 1000 other announcements coming out of the show.
3. Products matter. For some of you some product humility is more likely to win supporters than product hype. It’s laughable when an overzealous PR person waxes poetically, capturing your attention for a moment until you realize they’ve penned an ode to a cheap plastic cartoon iPhone case or the equivalent. Nothing wrong with those products – they represent an extraordinarily large market – but your time is probably better spent targeting buzzworthy folks and sending them samples or … throwing a party … rather than trying to explain why bloggers should be scrambling to do a feature about your plastic cartoon iPod case.
Louis Vuitton iPod Case: $280
OMG I’m writing about iPod Cases!
See you at CES!
Internet News Flash: STOP forwarding all those emails with “humor” or “wisdom” to your friends. They are talking about how you do this, and it’s not flattering.
OK, this just in from my Holiday Bad Mood Department:
STOP forwarding all those emails with “humor” or “wisdom” or stupid pictures to your friends! Instead, send them a REAL note with REAL information. No, they do NOT want all that other crap, OK?!
Exceptions: 1. You have added at least ONE original paragraph (heck, even TWO sentences is OK with me!) explaining why you think others might find this of interest. I’m cool with that. It means you are not just abusing the ease with which you can forward on stuff you find marginally interesting that others rarealy want to wade through.
2. My pal Tommo, who only does this about once every two or three months. I know he’s filtering because he sends so few.
3. OK to write a short note and link up stuff at Facebook or Twitter. That’s easier than email to bypass, does not clog up the internet with cat pictures you sent to the 50 unlucky people still on your email list, and it forces YOU to pay at least marginal attention.
OK, I know it’s annoying to shout online as I have in the title above, but I simply don’t understand why people seem to think that the little tidbits of wisdom – aka spammy junk – they happen to find to be funny or inspiring is going to be inspiring to me as well.
Generally it’s NOT, and I don’t think I can think of a single exception where folks say “wow, I’m so glad I’m on —– ‘s email list, that stuff is always so inspiring to me. I’m sure there are exceptions to this, but I’d urge anybody who actually reads all the forwarded junk they get to *get a fricking life, and FAST*.
[/ end rant]
Comments are welcome as always.
Google Adwords: All Your Advertising Base are Belong to GOOGLE!
I’m firing up an Adwords campaign to support our CES 2010 Coverage over at Technology Report and … ummm… I am NOT enjoying revisiting the frustration of working with the world’s most sophisticated advertising monopoly.
I really would NOT complain that much if Google’s silly “ad diagnosis tool” said something like this:
“Dear Joe, we noticed you wanted to run some advertising on our blank results pages. Although we realize your content is very relevant to users and there is low competition for the space we are going to gouge you on pricing … why Joe? BECAUSE WE CAN YOU SUCKER!”
I really would chuckle and appreciate the honesty. In my view Google does not have an obligation to me with respect to pricing ads. They can do as they please and let the market decide.
BUT … they do have an obligation to be more honest than they are with Adwords comments and as usual the recommendations take the ridiculous forms as they do wth organic search problems where Google is often vague or non-responsive. Why am I saying they aren’t being honest? Although it’s true that there appear to be ways to increase your chances of appearing without paying more, the notion that the quality of the keywords and what you pay are unrelated is preposterous. In fact it clearly defies the claim of “user centric” so often heard from Google.
What can I do?
There are several ways to improve the quality of your keywords, thus decreasing your advertising costs. Learn how to build a more effective keyword list, and take advantage of our campaign optimization tips. You can also raise your bid. See the ‘Quality Score’ tab for recommendations.
So yes Google I will pay more to show up, but it would be nice if you’d at least make it clear that the reason irrelevant ads are trumping others is that they *make more for Google*, not because they are better for users.
What, you wanted an example of pay to play clear irrelevancy? Here’s ONE among what I’d estimate are millions of inferior ads running at Google at higher rates than more relevant ads:
Consumer Electronics Show
Consumer Electronics Show Online.
Free Shipping on 100,000+ Products!
www.Target.com
Disclaimer: Hey, on other websites I make money from Google Adwords via Adsense. I am thus one of the *beneficiaries of this process. So, why am I biting the hand that feeds me? Because ya gotta calls ‘em like ya sees ‘em.
Microsoft’s Vision of 2019
Thanks to Long Zheng for this post at his blog “istartedsomething.com” about a couple of Microsoft Videos showcasing the MS vision of gadgets and interactions in the future. The shorter video is neat but it was a sequence in the long one that really, REALLY got my attention. Using surface computing (which is already a robust application), on a transparent wall, two kids in classrooms thousands of miles away from each other were reacting in real time and in *different languages* as their voices were translated instantly for the other student. The technology driving this application is pretty much here now although I think there’d be some challenges making it work as fast as in the video, but this is the kind of stuff that is so provocative, powerful, and cool that it brings a technology teardrop to my eye.
In a world challenged so dramatically by a combination of ignorance and misunderstanding, how much progress could we make with technologies like this that cross connect people and cultures almost seamlessly? Obviously we have a long way to go and this is technology for the rich folks among those in our global family, but as these technologies penetrate into affluent or lucky schools the appeal and testing will continue until we can have much wider distribution.
http://www.istartedsomething.com/20090228/microsoft-office-labs-vision-2019-video/
Live from CES Las Vegas CES09 CES 2009
I’m live from the very comfortable Press Lounge at CES Las Vegas where journalists from all over the world are streaming in to cover the world’s largest and most influential Technology Show as well as the largest event of the year here in Las Vegas. At 4pm at “CES Unveiled” several companies will be exhibiting and discussing their technology plans for 2009.
Most of my tech coverage will be over at Technology-Report.com where John will also be writing about CES and new gadgets though he won’t be here until Friday.
OMG – It is Socialism on the Internet!
There does not seem to be enough reporting or buzz about about Google and Facebook’s social networking widget strategy..
The Industry Standard notes the growing Facebook v Googe battle for “internet mindshare”.
I’d argue this is the single most important aspect of the current internet landscape, where users will eventually insist that their their single identity flows around the internet as seamlessly and simply as possible,in what I like to think will be an analogy to a global gathering / party / conference / lounge environment.
Soon we will surf on in to a website and decide what information we’ll share with that site and with others who arepresent there at the time.
MyBlogLog, now owned by Yahoo, is for me the closest thing to that ideal environment because it allows you to see others who are at the site and then click off to more information about them.
How low can stocks go? DOW drops to 7997. Panic or just … Palindromic?
Answer: Very low, though I wildly speculate (putting me in the same expert category as any expert you can name) that DOW at 7000 and S&P at 700 will be the bottom of this megabear market, after which we’ll continue to see major trouble with the economy continue for at least 2 years during which many businesses will die, successful ones will consolidate and just keep in the game, and a handful of nimble and clever new businesses will thrive and lead the new “post recession” economy forward, probably based on impressive technological innovations now testing in a handful of big company R&D departments and literally *millions* of small business efforts around the globe.
Thanks to the internet, the rise of highly social media, and the plummeting cost of powerful computing I remain optimistic that technological innovation will pull us out of this crisis and remain for yet another century the key force behind most socioeconomic progress.
What’s pushing things down in stocks? I think the main factor is simply that the market, which is predictive rather than reactive, overvalued how fast technology would trump other considerations and continue to lift mediocre companies ever higher. It’s not as if many companies were doing profoundly brilliant stuff out there – on the contrary the auto companies were up to the same old stupid nonsene they’ve been doing for decades. Financial companies were gambling with Credit Default Swaps and fueling the mortgage crisis with fundamentally irresponsible and misguided profiteering. Even high tech companies, home to many of the globe’s best and brightest working for Yahoo, Intel, [Google?], and MSN found themselves in huge battles to protect market share and profitability while containing the onslaught of online spam. Google may be something of an exception here as their profitability and advertising brilliance has – until recently – kept them squarely above much of the fray and on the path to more innovation.
About eight years ago this foolishness led to the bubble of 1990 where the internet company valuations were out of line with their potential for innovation. The commercial internet revolution was an amazing thing in the 1990s and remains the most profound new development in history, but the companies were not all that inspired and most companies were destroyed by the very markets they had convinced to fund them in the first place.
So a far better question than “why are my stocks dropping?” is “Why were all these companies valued so highly in the first place?” We needed a contraction to square the values with the prices, and now we are watching that happen.
Why 7000 DOW and 700 S&P? At that point the markets will have dropped just over 50% from the highs of a few years ago. I see that as a significant practical and psychological milestone. “half off” is a very accessible notion as we know from retail, and we already know there’s a lot of money waiting on the sidelines to buy into a “market bottom”. It’s reasonable to assume that at least some, and probably many of the companies hammered by this have been penalized irrationally by the broader market downturn. As prices drop to 5 and 10 year lows some of these bargains will be irresistable to those with cash on hand, and this buying should stabilize the market.
Will it rise quickly from 7000? I say no – I think the globalized chickens have largely flown the coop and many of the unfair advantages we have enjoyed as Americans … will be no more. I see no major depression looming and I see the USA as the economic “safe harbor” and leader for at least the next decade, but the days of easy prosperity are probably gone for some time so … buddy …. can you spare …. a dime?
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