New Orleans Tourism Economy

Note the 16 to 1 return on tourism investment.  This "huge ROI" theme is always interesting and mathematically provocative, since without qualification it means you can balance/expand any state budget by simply investing a few billion in tourism which will in turn yield huge economic gains and spin off lots of extra income tax revenues.    Oregon recently decided to hugely increase state funding for tourism promotion while cutting other sectors.   Based on what little I've seen it really does seem to be working in returning far more to even the TAX base than the cost of the marketing.