Dave from StrikeIron, formerly with PayPal. StrikeIron is a commerce platform serving as marketplace for API providers, developers, and ISVs.  StrikeIron API info.

Mashups will have more of a commercial impact than generally thought.

Salesforce (the big player in this applications sales marketspace) is claiming to become the Ebay of commercial aps.
Find 3rd party APIs and data you need, and StrikeIron manages the relationships.

The Hype curve for new things. Enthusiasm for web services was growing fast in 2001, dropped off, now coming back.