I’m slowly working on creating some travel related mashups and Yahoo keeps coming up with better and better mapping tools and tools to add travel information to any website. Even restaurants with reviews. Flickr makes it a snap to add pictures to blogs or websites as well as manipulate your own photos. I pointed out how great the Flickr features were to some Picasa developers at Google last month and asked about Picasa integration with websites. They sheepishly replied they were working on it, but I wish my pal Jeremy could have heard that conversation and gloated a bit, because Yahoo’s still not getting anything like the credit they deserve for fully embracing the new web and easily beating Google by most measures in API development.

Google employees do embrace the principles of the new web, but I’m increasingly skeptical that Google can fully promote the openness of the new web and maintain the huge profits they now enjoy. Increasingly profit protection will collide head-on with the old spirit of openness and innovation, and compromises will be made.

The Yahoo 2.0 enabling tools are great stuff and unless I’m really missing comparable things going on at Google, MSN, ASK, and other big players out there it is clearly Yahoo where the really good enabling development has been going on for some time. Yahoo Hack Day is coming soon and they are inviting developers to hang out and camp out down there for hacking and mashing. Open, fun, and free. Neat.

I just hope all this good stuff translates into better press and success. Go Yahoo go.