Robert’s got a post wondering what a lot of people are wondering right now.  Why is Facebook handling the beacon advertising fiasco so quietly, poorly, and stupidly?   However, I think they are right to lay low and wait for this to die down, then suck up with their advertisers and be back at the bank within a week.

1)  Sure, overall there is arrogance here, though Facebook has some reason to puff out their chest given the number of takers at their recent 15 billion valuation (well, it was only 2 takers, but …) 

2) Mark Z is a young buck, and Facebook is a young company.    They went from handling the claims they were the next big thing and would beat out Google to claims they are the antichrist company, stealing users souls.   They are neither, they know this, and it’s hard to react to all that crap so they are not reacting much.

3) BlogOsphere exaggerates problems to a degree that is absurd, and this will mostly go away soon unless users leave Facebook in droves.    Users leaving is unlikely.   Bloggers forgetting about the beacon fiasco is … less than 10 days away.

4) Advertisers don’t really care much about this.  Credibility is an issue but that will be addressed privately.   Probably Zuckerberg will need to step down as commander given this, and that may be a significant development.     If Facebook wants an IPO they’ll want to pull a Google and hire an old guard CEO to manage the kids in the office.    If they don’t – sell that puppy short.

OMG – Facebook scandals are totally boring already.    Can’t we talk about interesting things in Technology?