Wall Street Journal is largely free … online via Google


Thanks to Danny Sullivan for picking up a clever way to access WSJ articles without a subscription (and perfectly legally as well) by using Google News to find the articles and then clicking through to the stories.    

As TechDirt reported a few weeks ago Dow Jones had decided not to follow the New York Times and drop the WSJ’s paywall.    The revenue considerations are tricky, if not impossible to figure out in these situations.   NYTs has seen an explosion of traffic but I think modest increases in online revenues which were never a big source for them anyway.     The battle between print and online continues to rage and I think now everybody knows the inevitable conclusion – online will win, but won’t necessarily create a lot of profits for the winners.  

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