MicrosoftOxymorons


OK, not quite an oxymoron, but here is the latest “headline” from Microsoft that comes pretty close to contradicting it’s own strategic premise:

Microsoft Makes Strategic Changes in Technology and Business Practices to Expand Interoperability.
New interoperability principles and actions will increase openness of key products.

Huh?   Oh, OK, now I get it.  Hey, that really is big news, but I wonder if many folks will have a clue what all this means until it’s intrepreted by the media which is generally not all that sympathetic to the Big MS.     Why do they write like this?    It’s bad enough that these initiatives come like Microsoft is Google’s lap dog, chasing away at quality innovation two or three years too late.   Can’t they find somebody to state this stuff clearly?

It seems to me microsoft routinely shoots themselves in the foot before they are even out of the gate.  This happens for many reasons, but it is almost as if the company actually believes all the bad things about them and thinks they can only maintain dominance via monopoly and power plays rather than ….ummm…. working a lot harder to be customer centric, highly communicative, innovative and clever.    They can do it, but they don’t do it. 

Ironically all these goals are a key part of  what they are trying to do with this excellent open architecture  strategic initiative, but I think this great idea is almost lost in the bizarre Microsoft doublespeak we’ve all come to know and shake our heads at.

How would Google write a corresponding headline?

Microsoft Headline:
Microsoft Makes Strategic Changes in Technology and Business Practices to Expand Interoperability.
New interoperability principles and actions will increase openness of key products.

Google Headline: 
We’re OPEN!

Yahoo Headline:
Help, we are about to be held prisoner in a Microsoft Soylent Green Fortune Cookie Factory! 

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About JoeDuck

Internet Travel Guy, Father of 2, small town Oregon life. BS Botany from UW Madison Wisconsin, MS Social Sciences from Southern Oregon. Top interests outside of my family's well being are: Internet Technology, Online Travel, Globalization, China, Table Tennis, Real Estate, The Singularity.
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2 Responses to MicrosoftOxymorons

  1. metroknow says:

    Soylent Green will never be open source. Har.

    Yeah, geez. That headline is truly awful, and you can guarantee its been in and out of the legal dept. for weeks now.

    C’mon guys – stop writing headlines solely for EU judges to understand, and just help your frickin’ customers. . .

  2. Joe Duck says:

    Ha – “A headline only an EU Judge could appreciate”.

    I think part of the new MS should be to have more fun with press releases …e.g.

    “Yahoo, We are going to EAT YOUR BRAINS and wash it down with the blood of your still beating heart”.

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