Google was the CLEAR winner of the Web 1.0 contest.   With a jaw dropping company valuation of over 100 billion in a matter of only a few years since inception, Google continues as a the dominant force in the dominant paradigm of Web 1.0 with is … SEARCH.

But …. look at Yahoo – they are “getting” Web 2.0  and they are BUYING Web 2.0 companies in a big way. When you talk to Yahoo people they are talking 2.0 and they are very excited about it.

But …. it’s not clear there Web 2.0 offers the same opportunities for *business* that Google could take advantage of, namely pay per click advertising concentrated around a huge search portal and thousands of affiliated content sites that run “adsense” ads.

Google may be a great technology company but they are making about 99% of their money from …. advertising.    If Web 2.0 “succeeds”, as it almost inevitably must, in redistributing content and power to the broader and growing online user community, then who’s going to control the advertising which will also be distributed more broadly?