We are working on a new project at Online Highways – a regional search engine for travel.   It could be great because our former excellent programmer Marvin has already developed Kinosearch and it’s well suited to this task. Vertical search is really hot as a Web 2.0 theme and we should be able to put out a great spam free travel search for the Oregon Coast and should be able to scale it up if it gains traction as a spam free alternative to the increasingly problematic big engine searches for local travel information.

But I’m worried about the name, which currently is “CRSE.com”.   “Cooperative Regional Search Engine”.  Yikes – that sucks.

My partner is right that that people usually have too MUCH enthusiasm for Pizzazz and too little for the substance of a project, but that’s a problem with the wrong emphasis, not a problem with Pizzazz which can be important to the success of a project.