Webmaster World Boston

The session of the Webmasterworld conference wrapped up today with PubCon tomorrow afternoon.

Tomorrow I'll try to post pix and summaries of my two favorite sessions which were Jeremy, Matt, and Robert about blogging and the site reviews by Matt, Tim, Bruce, and Tom where I have a very detailed summary of all sites reviewed and much of the advice given. Yahoo also threw a very nice party at a local club called "Saint" which was so stylish with the simple "St" on the door I walked right past and had to ask directions.

Overall the "big news" to me is that there is not a lot of new complexity to the SEO scene – in fact it's clearer than ever that site quality is the best metric for how you'll do in the rankings. Things seem to be moving away from organic optimization and to PPC optimizing.

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