Awhile back I failed to make my point about Yahoo doing “too good” a job at 2.0 for their own good, but now I see they are back at it again. Yahoo Photos looks like some really good stuff, and if I remember correctly they have a huge library of pix and a user base that is something like 10x greater than Flickr. But I’m already confused. Yahoo owns Flickr, which is a great application. Are they expecting Flickr users – and more importantly developers of picture applications – to switch to Yahoo Photos? Why? Are they rebranding here? Sure I could spend a little time trying to answer these questions but this is not high on the list. I know Flickr and love it and I’ll use it until further notice.
My earlier point was that offering people too many choices, or unclear choices, gets in the way of people *accessing* those quality innovations. One of Google’s virtues has been to offer simple, targeted solutions. MSNs vice has been to offer cumbersome, bloated and confusing applications which change names every 6 months.
Yahoo, please follow the Google “instructions for use should be obvious and intuitive” plan.