This Article is an excellent summary of the wisdom of crowds idea and of several online projects trying to leverage that wisdom in practical or profitable ways.
Joe Duck
Have Blog. Will Travel. Vaccinate!
This Article is an excellent summary of the wisdom of crowds idea and of several online projects trying to leverage that wisdom in practical or profitable ways.
Joe Duck 
I will read the article and consider the points presented very carefully at some later time but right now my reaction whenever I hear terms like ‘crowd’ or ‘swarm’ is to think of Extraordinary Popular Delusions and The Madness of Crowds.
Well, I read the link. I recall a novel that hit the best seller pages back in the sixties “Naked Came The Stranger”. It was a group effort of ‘write your own chapter’ limited to a group of classmates or something.
Now that Sports Book game would have only one metric that counts: do the players beating the oddsmaker in that game beat the oddsmakers in the Vegas sportsbook?
I would agree with the ‘evaluating content rather than creating it’. Unfortunately.