The link buying session was extremely intense and interesting.   In short, Matt continued to suggest that link buying was distorting the natural patterns of the web and is a bad SEO practice while the SEOs on the panel argued that links do work and Google has no right to police them so severely. 

Unfortunately and as I’ve always seen, the debate tends to dwell on extremes on both sides rather than the important middle ground.  I have a lot more to say about this but it’s time for the Google Party!