Matt Ingram’s asking about Facebook and politics, noting that CNET thinks they don’t mix all that well.
They do mix. Superficiality, negativity, whimsy, and personalities are all key components of social networks and of the American political experience. The best online strategies may actually win these races, especially in the wide open Republican nomination. I predict Romney will win that in some part thanks to his excellent family blogging efforts. Online campaign marketing will certainly contribute to the win in ways disproportionate to their cost and to other media efforts.
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