Online Activity Study


Thanks to Metroknow for this link to a study about online activity including kids.  Symantec, maker of Norton Security, did the study and here are some highlights from the study of kids activity:

  • Making friends. About a third of U.S. online children ages 8-17 have made friends online (35%). When you look at teens, the percentage increases, with 50% of U.S. teens ages 13-17 reporting they have made friends with people online. One in three U.S. children (33%) report that they prefer to spend time with their online friends the same amount or more than their offline friends.
  • Social networking. Seventy-six percent of U.S. teens ages 13-17 years old “constantly,” “frequently” or “sometimes” visit social networking sites. Globally, about half of boys (51%) and girls (48%) visit social networking sites. Like mother, like daughter and like father, like son! That’s right…kids take after their parents when it comes to social networking. Case in point: 47% of U.S. parents “constantly,” “frequently” or “sometimes” use social networks while 46% of U.S. children report the same. When you look at China, the numbers are 78% of adults and 85% of children.
  • Shopping online. About one in three (35%) U.S. children report being “very confident” or “confident” in shopping online. This number shoots to 69% among children in China.
  • Getting requests for personal information. About 4 in 10 U.S. teens (42%) ages 13-17 have received an online request for personal information.
  • Being approached by strangers. U.S. children report that 16% of them have been approached online by a stranger; however, U.S. adults believe that just 6% of children have been approached online by a stranger.
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