Kent Newsome has sounded the clarion call for a blogging revolution, and I for one am *in*. Mark July 4, 2007 as the beginning of the revolution that will bring down the tired elite establishment in favor of more prominence for fresh new voices.
I’m tired of reading the same old people who in some cases are too busy chasing dollars to blog nearly as creatively as they did in the old days (ie a year ago). The more ominous case is the new trend in blogging that has “A listers” effectively (even if not literally) shilling for big corporations under the provocative guise called “conversational marketing”.
I’ve already replaced some A listers with some less prominent but more interesting bloggers and over the next week I’m going to remove all the A listers in favor of new voices. In one sense this isn’t fair to the A-list folks who still have interesting and clear voices, but on balance it is sort of like “affirmative action” for blogging. Search engines tend to favor bloggers who have older and abundant links. Early bloggers have both not because they are profound, but just because they were around early on in the linking process when there were fewer voices of any kind and money had not entered (and distorted) the blogging equation. Search ranking quirks have effectively distorted the ranking of bloggers to such an extent that the small number of ‘A listers’ have far too dominant a voice in many tech blog topics. I’d like to see that end ASAP, so I’ll do what little I can to make it happen and encourage others to do the same.