President Obama on Youtube answering questions


The US Presidential elections are much more about marketing more governance, and it’s been interesting as an internet marketeer to watch the brilliancy of the Obama campaign with respect to online media and especially social media.

For example, right about NOW he’s on YouTube answering questions from voters: http://www.youtube.com/whitehouse?feature=inp-gh-SOU

Republican Mitt Romney’s pathetic twitter following is probably an indication of who will win in the coming online media battle for the White House.   Clue – it’s not Mitt Romney.

Affiliate West Summit Contest from Shoemoney


Dear Staff of Shoemoney (SOSs), Shoemoney, and fellow Affiliate Americans –

Honestly you probably will not  and probably should not  choose me for the Shoemoney Affiliate Summit West Contest.

Don’t get me wrong, I’m a pretty good guy, fun to hang out with, and fairly well informed.   Heck, I might even have a few tricks of the trade you haven’t heard about, although I’ve always been impressed with Shoemoney’s well informed, no-nonsense, experimental approaches to internet marketing, particularly his very clever experiments with Facebook advertising a few years back that were very cleverly written up in a powerpoint for, I think, an Affiliate Summit conference.

I also appreciate how Shoemoney and other world class search marketing fellows like Aaron WallDave Naylor, and Todd Malicoat will share a lot of valuable insight and information both at conferences and online, even to those who don’t buy their stuff.    These are smart and clever guys and prospective internet marketing folks should listen to what they have to say, though they should also be aware that “hype” is very much a part of that business and very few people are able to make a good online living regardless of their approaches.   Most of the folks who do have been around a long, long time and benefit from old websites with high authority and the free Google traffic this provides to them.   Before you spend much money on advice you should read the free stuff, especially the single best source for search optimization and search penalties – Matt Cutts blog.   Matt is a great guy and is Google’s spam cop.   You  cross his search optimizing advice at your own peril.  Believe me, I know this from a lot of experience with many sites  over many years.

So even though I’m well aware of Shoe’s great personal success I’m generally skeptical that his good advice will transfers well to the degree others need to make enough money online to drop the day job.    You’ll be hard pressed to convince me otherwise which is probably the main reason I should NOT win this contest – however it shakes out I’ll blog the results honestly.

Another reason is that I’m already scheduled to fly to Vegas for the Consumer Electronics Show – CES 2012 – on the 9th.   I’ll be reporting that conference for my tech blog ” Technology Report ” as I have been for several years.  Of course since I’ve never been to an Affiliate Summit I would change my flight to a bit earlier to hang with the Shoemoney Man.   I have a lot of questions for him about my modestly successful internet projects and some upcoming ones and how affilations (vs Google Adsense) might help improve our bottom line.

Another reason I’m a bad choice is that I’m already doing pretty well with my online ventures.  Nothing amazing yet, but we do OK with a US History website, US Travel site, and a really neat new Retirement planning project I’m finishing up right now.    As much as I’d like more advice from Shoe and his clever staff, it might be better used on somebody who is just starting out.

Oh, there is ONE reason you SHOULD choose me for the contest.  If I win I will consider Shoemoney’s expert advice enough reward for me and I will donate *all* the proceeds to my favorite charity “Room to Read“.  They build libraries and schools in poor countries and are simply an awesome way for those of us lucky enough to live here to give back a little and help make the world a better and safer place.

This donation will include any blackjack winnings.   All I’d ask from Shoe and the great Shoemoney gang would be to help me promote Room to Read however he sees fit.

So, there you have it!    Good luck to everybody with the Affiliate Summit Shoemoney contest and, win or lose, I hope to see you in Vegas baby!

Joe Duck / Joe Hunkins

Hardbat Classic Las Vegas – Please Bring it Back Budweiser!


Hardbat Classic Las Vegas – Eric Owens and Wally Green

Originally uploaded by JoeDuck

As a table tennis enthusiast I’m hoping Bud Light brings back the Big Money Hard Bat Classic Hard Bat Table Tennis Tournament they had last year across the country, with a great finale tournament in Las Vegas and then shown on ESPN.

As a marketing guy I’m sensitive to the fact this may not have had the return on investment Bud had hoped for – probably because the early promotion was too spotty. Bud may not even have realized that offering 100,000 in first prize money *alone* would bring a huge number of excellent players into the mix even as they did realize that the severe handicapping and restricted paddles would pretty much guarantee that the winner would NOT be a great player, just a “good” one. [with apologies to Jack Baker, a tennis guy with a very good game who won the tournament because he was spotted up to 17 points in matches against better players].

I think the handicapping is a great idea, though I’d recommend Bud have *two* tournaments next time – one with handicaps and one with regular paddles and rules. “Real” Table Tennis is an amazing sport, and I think part of the reason the Hardbat Classic seemed to fail to attract as much attention as it should have was that the event worked hard to perpetuate the notion that it’s a “goofy” sport. I’m not too sensitive about this (and surprisingly even many of the greats in Table Tennis are very modest about their remarkable ability) , but the two-track approach would work better where you showcased “basement style” hardbat along with the blazing spin and speed of quality sponge rubber play. The $120,000 in prize money was chump change to Bud even as it was *by far* the largest prize in US Table Tennis history and one of the largest purses in the world for this low-money sport.

Summary for Bud Light’s Marketing Benefit:

* Hold another Hardbat Classic

* Begin promotions *now* via bars and Bud regional distributors, making sure their participation matched the size and scope of the venue. Last year I think many regionals opted out due to expense, so the Vegas event was “bigger” than the collective national events. Keep Vegas the same (it was great), but make sure the national scope is much bigger than last year, even if that takes more time to promote. If necessary cut costs by halving the Las Vegas convention venue and limiting the number of “free trips” – or perhaps initiate a modest “buy in” for participants. It’s cheap to get to Las Vegas and often cheap to stay there, so the impact of this does not require a large number of free trips for players. More prize money would probably have a higher ROI than free trips. Venue could have been half that size – I never saw all the tables in action and games could have been started and run much earlier.

* Change the online marketing to be a viral, social media rather than the centralized, very weak website with limited information as before.

* Enlist the help of the many Table Tennis clubs throughout the USA, perhaps with modest stipends to help promote / run the bar tournaments. Few players in California and Oregon (areas I know pretty well) knew about this tournament, and very few bars seemed very enthusiastic about an event that – if properly promoted – would bring them some business.

* HAVE TWO tournament tracks – Hardbat Classic’s “Ping Pong” and an open division with regular paddles and players from all over the world. Bud’s big in China now, so use this as a way to promote the brand there. Even a modest first prize of 25,000 in the elite division will bring players from all over the world and provide much better chance to bring in a lot more spectator / players who are going to be interested in seeing world class play.

Wal-Mart Reviews too good to be true? UPDATE: Not enough data – I may be wrong here


Update: There are bad reviews at the site, though not as many as I would expect in an unbiased environment. The default view places top reviews first so I need more research here before jumping to any major conclusions.

————–

First let me say for the record that I’m a BIG FAN of Wal-Mart. They bring good products at great prices and save consumers billions compared to the prices we’d see if the world were organized as opponents of Wal Mart would like to see – as a sort of mom and pop boutique chaos of high priced, low volume, labor intensive madness. There are some advantages to neighborhood shopping but on balance …. I’ll take the extra cash, extra products, and hyper efficiency thank you very much.

HOWEVER as I searched or lamps today at Online Wal Mart I noticed a curious thing…. very curious indeed …. There don’t appear to be ANY unhappy customers – at least in terms of unhappiness with products – at Wal Mart. So far I’ve found … zero …. out of hundreds of reviews.

See for yourself by checking out the Wal Mart reviews page: http://reviews.walmart.com/1336/142/category.htm

From Sour Cream to Soup to Speakers to Spring Valley Fish Supplements, Wal Mart scores a very consistent…. perfect review score of 5 out of 5 stars by every reviewer! ? ! ?

I”m still looking for bad ones and will update this if I find enough to suggest there’s nothing fishy going on here …. just a moment…. I’ve found a paltry 3 star review! It’s for …. ewwww Stool Softener?!

Sorry Wal-Mart online shoppers but I don’t think this disproves my hypothesis. That’s one out of over a hundred perfect products.

Faking reviews seems very odd in the wake of all the bad PR they got from the the “RV Across America” scandal. Something I felt was way overblown. See here for the blog post defending Wal- Mart

But faking product reviews – if indeed these are fake – is bad business – an abuse of social media marketing. I’d guess Edelman – Wal Mart’s PR firm – is not involved in this, rather there is probably a firm that was hired to get reviews going and figured “hey, let’s really make them great!”….

In any case the story is still fresh and I’ll be following up at Technology Report after I get word from Edelman about what appears to be a case of obvious and opportunistic manipulation of the facts …

Are you practicing censorship? Yes. Just ask Caesar.


Interesting debate going on at one of our websites about how to handle advertising coming in from Google adsense with themes that are presented in misleading, stupid, sensational ways.     Often these ads are political and tend to be from the frothing-at-the-mouth right wing websites like NewsMax, where they routinely parody Obama.

Since we’ve had complaints about these ads (ie they offend some people and often annoy us), the question arises about what to do.     This question is complicated by the fact that it was a *prospective advertiser* who complained to us, so I’m a bit concerned that our incentives in this case are getting aligned with one point of view over another.    We don’t want political advertisers having a say in what their political opponents can or can’t  say at our site.

I think my partner has come to a good compromise position which is to shut off the images and use the text only ads.   He thinks this is NOT a form of censorship but I’d say it is – albeit an acceptable kind of censorship in cases like ours:

I also would say that if one narrows things to the censorship protections defined by free speech provisions of US Constitution the game changes since the supreme court generally argues that for legal purposes we are generally concerned with political censorship and not commercial speech or “hate” speech. Both of those are legally (and I think usually appropriately) censored.

Your definition of censorship is too narrow, a common frustration of mine.   This lets people argue – totally speciously – that THEY don’t ever censor but OTHER people do.

Virtually everybody believes in some censorship – in fact I would argue emphatically that “zero censorship” is a sociopathic condition   (e.g. child pornographers should be shot or imprisoned, people who routinely shout loud obscenities in public should generally be stifled).


So, is it censorship to limit the choices of people practicing free speech *in any way whatsoever* ?  Of course it is!
Why?   I direct you to the origins of the word “censor”.

Etymology: Latin, Roman magistrate, from censēre to give as one’s opinion, assess; perhaps akin to Sanskrit śaṁsati he praises
Date: 1526

1 : a person who supervises conduct and morals: as a : an official who examines materials (as publications or films) for objectionable matter b : an official (as in time of war) who reads communications (as letters) and deletes material considered sensitive or harmful
2 : one of two magistrates of early Rome acting as census takers, assessors, and inspectors of morals and conduct

Press Release Primer for CES Exhibitors


The 2011 CES Party List will be live soon at Technology Report

As we gear up to cover the Consumer Electronics Show in Las Vegas next week over at Technology Report my email box is simply flooded with PR pitches from hundreds of the thousands of companies that will be exhibiting at the show.

The pitches vary in size and scope but most share a pretty common and I think a very uninspired format along the lines of   “You will want to check out our products”    “We have extraordinary innovation in …  iPOD accessories (!) ”  “Would you like to interview our product manager?”

Here are my three PR tips for the firms that … well … maybe ought to be doing something else:

1.  Personalization Matters.   I’d guess the response to personalized emails is at least twice that of a simple canned message, even when it’s just a name from the Press database but ideally where you’ve bothered to figure out where the person is writing.  This is one of the best PR opportunities of the year, so it seems you should at least target a handful of bloggers who write specifically about your stuff.     Challenge them a bit to critique the product.   Consider going for several “smaller” blogs rather than trying to get lucky with a feature in Engadget or Gizmodo, where the whim of an angry review alone could hurt your products reputation.    If your product is great they’ll get around to it eventually, and if the smaller guys don’t like it you probably need improvements before the big time anyway.

2.  Parties matter.  It’s not fair but neither is the world.   Certainly business in general isn’t fair.   So if you want some attention and you’ve already invested tens of thousands in staff and exhibits you probably should follow the lead of the big CES *playaas* and at least throw a small party.    What would be a clever  time for this party?  Monday night before CES, when a lot of folks have come into town but generally there are *no* parties yet.     Tuesday after CES Unveiled (the big press event) and Wednesday night are also generally pretty open for many press attendees who tend to get into town a few days early for the Press events.   The *bad* night is Friday, when your little party will have to compete with  the big ticket gigs like the Monster concert and several other parties thrown that night that attract most of the bloggers and press.   I think my favorite event at all of CES was a small poker party at Hard Rock Casino, thrown by SONY to launch the game “Pirates of the Burning Sea”.  I’m sure it wasn’t cheap –  probably ran them perhaps  $100+ per person for perhaps 100 people who attended, but it was a superb venue to generate the positive buzz they needed for the game.   $10,000 is chump change by SONY standards yet they captured attention of a lot of media for the entire evening.

Getting attention early gets you pre-CES buzz in the search rankings to boot, because by Saturday your product announcement – no matter how big – is going to be drowned out by the 1000 other announcements coming out of the show.

3.  Products matter.    For some of you some product humility is more likely to win supporters than product hype.   It’s laughable when an overzealous PR person waxes poetically, capturing your attention for a moment until you realize they’ve penned an ode to a cheap plastic cartoon  iPhone case or the equivalent.   Nothing wrong with those products – they represent an extraordinarily large market –  but your time is probably better spent targeting buzzworthy folks and sending them samples or … throwing a party … rather than trying to explain why bloggers should be scrambling to do a feature about your plastic cartoon iPod case.

Louis Vuitton iPod Case:  $280

OMG I’m writing about iPod Cases!

See you at CES!

Changing the world, one PR firm at a time


The CES 2010 pitches are coming in strong now as John and I get ready to cover the year’s biggest technology event over at  Technology Report.

I was so happy today to see one of them signing off saying they were a proud supporter of the Room to Read Project, which is a major effort to work towards world wide literacy and education.   Readers of this blog know I’m a huge fan of that kind of project, and one of the reasons I’m very optimistic about the world’s future is that for I think the first time in history it’s become very, very “fashionable” to support global poverty reduction efforts in even the strongest bastions of capitalism (e.g. big time PR firms).

Now, cynics will suggest – correctly to some extent – that part of the motivation when capitalists support charity is to benefit from the positive buzz.    However I’m fine with that, and furthermore I’m *glad*  to see potential win-win economic relationships develop around charities like this.

Google Adwords: All Your Advertising Base are Belong to GOOGLE!


I’m firing up an Adwords campaign to support our  CES 2010 Coverage over at Technology Report and … ummm… I am NOT enjoying revisiting the frustration of working with the world’s most sophisticated advertising monopoly.

I really would NOT complain that much if Google’s silly “ad diagnosis tool” said something like this:

“Dear Joe, we noticed you wanted to run some advertising on our blank results pages.    Although we realize your content is very relevant to users and there is low competition for the space we are going to gouge you on pricing … why Joe?  BECAUSE WE CAN YOU SUCKER!”

I really would chuckle and appreciate the honesty.    In my view Google does not have an obligation to me with respect to pricing ads.   They can do as they please and let the market decide.

BUT … they do have an obligation to be more honest than they are with Adwords comments and as usual the recommendations take the ridiculous forms as they do wth organic search problems where Google is often vague or non-responsive.     Why am I saying they aren’t being honest?    Although it’s true that there appear to be ways to increase your chances of appearing without paying more, the notion that the quality of the keywords and what you pay are unrelated is preposterous.  In fact it clearly defies the claim of “user centric” so often heard from Google.

What can I do?
There are several ways to improve the quality of your keywords, thus decreasing your advertising costs. Learn how to
build a more effective keyword list, and take advantage of our campaign optimization tips. You can also raise your bid. See the ‘Quality Score’ tab for recommendations.

So yes Google I will pay more to show up, but it would be nice if you’d at least make it clear that the reason irrelevant ads are trumping others is that they *make more for Google*, not because they are better for users.

What, you wanted an example of pay to play clear irrelevancy?    Here’s ONE among what I’d estimate are millions of inferior ads running at Google at higher rates than more relevant ads:

Consumer Electronics Show
Consumer Electronics Show Online.

Free Shipping on 100,000+ Products!
http://www.Target.com

Disclaimer:   Hey, on other websites I make money from Google Adwords via Adsense.  I am thus one of the *beneficiaries of this process.  So, why am I biting the hand that feeds me?    Because ya gotta calls ’em like ya sees ’em.

Auth Code Help. Authorization Code Instructions for Domain Name Transfers from Godaddy, Moniker, and more.


Skip to highlighted text below for Auth Code Instructions

Even after thousands of domain name transactions over the years I’m always pulling my hair out with domain name transfer process which, like many mixtures of bureaucratic bungling and private sector greed, is about as frustrating, cumbersome, and potentially catastrophic.   You can even lose domain names – a key hallmark of many businesses – to scammers, inept registrars, or simple bad luck.     This post will be my attempt to help people figure out some of the quirks in the process.

First, recognize that you should not be paying more than about $10 per year for registration unless you are ALSO getting some local help/service/ etc from a webmaster. I use GoDaddy but there are many others that have reasonable fees.

Second, if you have a domain name(s) for your business or other valuable names you should register them for at least 5 years to decrease the chance you’ll lose the name.   Also, some believe search algorithms like to see longer registration times as a sign of authenticity, meaning it might help you rank a bit better all other things equal.

Third, BEWARE of the letters in the mail trying to pretend you need to renew a domain name that are really attempts to get you to switch to that registrar.   These are often legal forms of scams where they are a real service but are not the registrar you have now.

Generally you will find it easy to initiate a TRANSFER  IN to an account, and hard to nearly impossible to TRANSFER OUT.   Registrars generally make it very, very difficult to figure out the transfer out process because this will help keep people with them and even if you get angry they are losing your money and business anyway.

Unfortunately you’ll often need to do BOTH of these procedures to move a domain name from one registrar to another.   If you focus on the “TRANSFER OUT” and the required “AUTH CODES” and you’ll probably have success.

GODADDY Auth Codes:

Godaddy’s process is cumbersome but fairly straightforward.    Full details here from Godaddy.   Short version:

  1. Log in to your GoDaddy Account Manager.
  2. In the My Products section, click Domain Manager.
  3. Click the domain for which you want to retrieve the authorization code.
  4. In the Authorization Code field, click the Send by Email hyperlink.
  5. Click OK.
  6. Click OK again.

Moniker Auth Codes.

Moniker is the current front runner in my “diabolically difficult” online routine contest.   However once you know the secret you’ll be fine.  Be sure to put away ANY guns you have in the house before using their online help system or you’ll be using one on yourself.

The secret:  You obtain the Moniker Auth code to do external transfers as follows:

1. Log into your Moniker Account, select  “my domains”.

2. Now check the domain(s) you want to transfer out and click “transfer out”

3. Complete the “transfer out” dialog.

4. You should very shortly receive two emails.   You want the one that looks like the one below with domain name followed by a comma and a string that is the Auth code for that domain for the next 10 days.

5. If the process fails you may have to repeat this again (and again!) until the transfer “takes”.    Often if you purchase a domain from a third party they have *recently* registered that name and you won’t be able to transfer it for 60 days.  You’ll thus need to mark your calendar and start the process then as well as make sure the domain is registered at least through the transfer date (usually it will be as a year is usually added during the new registration)

THIS IS ONLY half the transfer process, now you’ll need to follow the instructions from your new registrar to transfer the domain *IN*, but those are usually straightforward  if you have the Auth Code.

Example Moniker Tranfer Out email:

[NOTICE] Account: 99999 Requesting Domains For Transfer Away From Moniker

As part of our standard transfer-out procedure, a notification has been submitted to Moniker notifying us of an intent to transfer the following domain(s) away from Moniker

This email serves as confirmation that we have received your notification.

This request will be valid for 10 days (240 hours).

The Reason Given For Transfer Was: changeOwnership

Domain Name,Epp AuthInfo (if applicable)
———– —————————-

2ILLINOIS.COM, 9999999CDC9
2MISSISSIPPI.COM,  9A9999B999EE

 

How to find your Enom Auth Code:
How to obtain the authorization code and unlock a domain name on eNom

Log in.

In the “Registered domains” row, click “Manage Domains”.

Click the domain you want to unlock.

In the “Manage Domain” menu, click “General Settings”.

To retrieve the EPP key, click “Email Auth Code to Registrant”.

A message confirms that the authorization code has been emailed.

To unlock the domain, go to the “Registrar-Lock” row and select “Disable”, and then click “save”.

A message confirms that the update was successful.

Bud Light Hardbat Classic at The Venetian in Las Vegas


The Hardbat Classic Table Tennis Ping Pong rumors are not only true, they are truly Table Tennis and it’s going to be Vegas, baby!

I’ll be competing in the Bud Light Hardbat Classic which starts this Friday at the spectacular Venetian Hotel in Las Vegas.   Top prize is … wait for it …  $100,000.00   That’s  enough money to pay the interest on our blossoming national debt for … well…. a couple of seconds.   But never mind that….

I’ll try to keep up with some real time reporting via Twitter or here at the blog, though this may depend on data access at the venue and my own good or bad luck in the tournament.

There will be about a thousand players of all skill levels competing – many after winning their regional bar tournaments held around the USA over the past several months.   Even though I won our local tournament it wasn’t a qualifier for the big one, so I’m making my own way there after they opened it up to everybody.

There are also brackets for a special group of “stars” chosen by the Hardbat Tournament, another for walk in players, and one for “pros” who have a rating or have played in USTTA tournaments over the years.     Although I haven’t played in tournaments recently I was actually the USTTA National Table Tennis Champ in the “1300” rating category  in 1992   (ratings in Table Tennis are kind of like handicapping in golf).

The Bud Tournament is “over handicapped” , meaning that the very best players will have to spot a lot of points to lower ranked players – as many as 17 out of 21.    My take on this tournament  is that it will tend to favor  unrated players who are very experienced with the “pips out” type of rubber required at the Hardbat Classic.

Hardbat Classic Official Website

The Venetian Hotel

Follow the Tournament on Twitter

Follow the Killerspin Team on Twitter

Blogs are talking about the HardBat Classic in Las Vegas at the Venetian:

Spin Mantra

Tournament Guide Magazine

Leased Ferrari

License Magazine

Web Hosting Talk

Table Tennis Top

Las Vegas 1