Digg for sale! Again. This time it’s for real. Maybe.


TechCrunch is reporting that Digg is likely to get sold soon – probably to Google and probably for about $200,000,000.   Good for Kevin Rose and the VC folks, but I’d like to know from the key Diggers if they’ll feel any loyalty to the new owners or to the project.   Also, do they think they are owed more than … zero… on this deal?  

Social sites do offer their participants something of value = participation and platform – but are there “losers” in these equations? 

How do the high level participants who have put in thousands of hours and made the site what it is feel about these cash outs?

I’m wondering how often distribution of equity during the  *liquidity* event properly reflects the building of equity.    Entrepreneurial capitalism correctly asssumes you need to highly reward risk to get folks to take business risks and innovate.   But as Mike Arrington has noted entrepreneurs have a value system that appears to actually assign a high value the thrills and chills of the experience.   Thus to get optimal production and innovation it appears to me we need to pay “deeper” on these big internet deals.   In the case of a YouTube, DIGG, or Facebook I’d find a way to reward those down the food chain in some proportion to their contribution to the enterprise.   It’s possible that these rewards would be small enough that I’m wrong to think this matters much in the overall equation of optimizing the capitalist experience, but even a modest reward would brand the mega deals as “fairer” than simply a situation where fat cats effectively exploit self-motivated worker bees who have generated the user content and social networking that the market values so highly right now.

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About JoeDuck

Internet Travel Guy, Father of 2, small town Oregon life. BS Botany from UW Madison Wisconsin, MS Social Sciences from Southern Oregon. Top interests outside of my family's well being are: Internet Technology, Online Travel, Globalization, China, Table Tennis, Real Estate, The Singularity.
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2 Responses to Digg for sale! Again. This time it’s for real. Maybe.

  1. Chris says:

    If a big company like Microsoft were to acquire Digg, it would definitely shift the sentiment of the site and I believe it would cause Digg to lose some loyal users.

  2. JoeDuck says:

    Chris that makes a lot of sense to me. I cannot picture the major Digg folks as working very hard to DIGG “for Microsoft”. Of course MS and Google would probably find a way to monetize some of the activity, and this might actually restructure the site significantly.

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