Robert Scoble and Shel Israel's book Naked Conversations probably should have kept it's working title "Blog or Die", but it's an excellent read nonetheless.   The point they hammer home with many good examples is that corporations better jump on the blogging bandwagon or suffer the consequences of missing what many would say may become the biggest communication bandwagon of all time.

As if to emphasize the power of blogs and the freewheeling nature of the new corporation two of my favorite online guys – Matt Cutts of Google and Jeremy Zawodny or Yahoo have traded blogs as what has got to be the top April Fools online event so far today.

Given that these two represent two of the top public faces of their respective companies, it's obvious that the NEW corporate landscape – blogging and otherwise – ain't nothing like the old one.  

I like that.