Adam’s talking about Google Gadgets and how powerful they are as a mini content distributor. They are easy to create and are attaining huge usage worldwide. Adam and his team have done a super job of making this fast, easy, and fun. Good google! This is dynamite stuff, and in typical Google fashion they have made it easy, fun, and open.
The Gadget directory is algorithmically generated so the most popular gadgets tend to rise to the top as they are selected by users. Don’t be evil helps define decisions virtuously rather than GoogleOptimizably. Engineering constraints trump marketing ones.
GoogleModules.com and hotmodules.com (these are NOT Google sites) are good sources of inspiration and gadgets.
Translation is easy by having a few lines translated, the upload as a country specific gadget.
Top author? 16 year old Caleb from Arkansas. Countdown gadget is his top and he has several.
Design: Minimize brand unless you are really big where it’s a value adding feature.
Hyperlink at bottom for more info
Hyperlink in title
Promote gadget on your own site (add-to-google button)
Joe Duck 
Hey, thanks for the link to the gadgets page! I checked out a few of them and they seem to have a lot cleaner look than most of the Yahoo widgets that are out there. I’m going to go download a bunch of these right now!!!
Cool biz – gadgets are good stuff.
Joe – I totally agree with you. I strongly believe that gadgets/widgets are an essential tool in providing consumers the ultimate, personal experience with you brand.
Travel Oregon recently partnered with Google via W+K to build a gadget that allows people to look for where to go and what to do in Oregon
Download it here: http://blog.traveloregon.com/2007/07/introducing_the_travel_oregon.html)
Hi Mo – excellent! I’ll check it out soon.