Poverty? Cool!


I really like the ONE campaign because I think it’s doing something other development efforts have failed to do – harness celebrity power and “coolness” into the mix which encourages those who otherwise do not think about these issues to …. think about them a lot and jump on the bandwagon. One is making it “cool” to care about poverty, and I can think of few more powerful forces of change than the coolness factor. http://www.one.org

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