Blog readers are not blog writers.


Check out the top Searches at Technorati for today:

 Top Searches

  1. Cicarelli
  2. Pinky
  3. Facebook
  4. Chavez
  5. Onewebday
  6. Hugo Chavez
  7. Bitacle
  8. Grey’s Anatomy
  9. Black
  10. Daniela Cicarel…
  11. Myspace
  12. Melinda Duckett
  13. Youtube
  14. Assparade
  15. Sophia

 Now look at the top Tags, which I would think are a reasonable proxy of what bloggers are writing about:

Top Tags

  1. Bush
  2. youtube
  3. Islam
  4. Microsoft
  5. Politica
  6. Pensieri
  7. Iran
  8. torture
  9. vlog
  10. chavez
  11. Riflessioni
  12. Terrorism
  13. Amore
  14. Segway
  15. Israel

They are totally different, which is very interesting for several reasons.   Readers are clearly a very different blog interest demographic from writers.  The two groups are not even close in the subjects that interest them.

 

It also suggests that bloggers are not after viewers as much as they are writing their own interests.  I predict this gap will narrow  as the barriers to entry approach zero and the advantages of blogging things of interest to the masses goes up (ie blogs are better monetized than now).   However I doubt it will ever close completely since the guy who just wants to surf for blog porn is unlikely to become much of a wordsmith.   It suggests that bloggers have a more ‘refined’ set of interests in the sense that “assparade” is lower brow than, say “Segway”, though I suppose some would indeed call a Segway convention an ass parade if they were trying to double entendre the scooter crowd.  Hmmm – maybe I’ve got this all ass backwards?

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