I actually grew up in New York and took the New York State Regent’s Exams but even I didn’t initially make the connection when doing some research to see how our site U-S-History.com is doing for various “US History” searches at Google.
Incredibly, the number of Google (and presumably other SE) searches for “US History Regents” appears to be many times those for US History. us history.com was pretty high with 216,000 but the “US History Regents” win by a landslide.
Update: I may have been confusing the number of *results* with number of *searches* here…
Generalizing from this, Myspace success, etc we are starting to confirm a hypothesis that suggests online search activity is high school centric. I’m suggesting far more than most studies suggest – perhaps due to survey response bias or time online issues or the fact many studies are looking for info about more commercially viable audiences than a 15 year old teen boy.