Obivous -ly

Evan, a founder of blogger which was sold to Google, has returned big VC cash to investors in his ODEO music project and started a new company called Obvious Corporation.

This statement about why he’s changing course is a very articulate vision of the new web economy. As he suggests the new web is getting more uncertain and experimental every day. I think success will increasingly follow biological evolutionary form and be more a function of experimentation, following niche specialization, and lucky survival much more than following textbook approaches.

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