This Hitwise asking price sounded way too high at first, but Hitwise has about 1200 customers. I think their charges range from a minimum of about 1000 monthly to what would not be more than 5000 or so monthly (I’m guessing wildly here).
Any company that’s counting on the unreliable reporting of the big analytics firms should be ashamed of itself, but putting that aside let’s assume Hitwise is taking in an average of 2500 monthly from those 1200 clients. This is a cool 3 million per month or 36 million per year. For an established and growing internet company asking 9-10x annual revenues is not outrageous. I’m guessing they’ll be thrilled to get half that, but… I say rock on Hitwise dudes!
Mathew Ingram is seeing 2.0 bubbles and thinks I have a high threshhold for outrage