Social networks are the key to understanding the “new” online world so I’m paying a lot of attention to Yahoo’s entry into this space called Mash. Myspace, with close to 100,000,000 profiles remains by far the king of this heap though Facebook is catching up fast. Yahoo failed to aquire Facebook after offering – according to most reports – about a billion dollars for what is arguably the best programmed and highest potential social networking environment.
With Mash, several of the beta testing folks including me are asking the question Li Evans correctly is asking over at Yahoo Mash:
… do we really need another Social Network?
I think the answer is basically “yes”, because we need to improve social networking so that you don’t have to sign up separately and build profiles and hassle with friends for every Mash, Twitter, Facebook, and Myspace that comes along.
We need social networking that breaks down the things that separate people from pure online interactions on their own terms, at their own time, and with the information they want to provide to others. Facebook and Mash admirably are starting to do this with open architectures and developer programs and we are already seeing some great stuff come out of the Facebook environment. Mash, correctly, is also working to keep development easy and open though they seem to be looking to compete with Myspace more than Facebook. This may be a good idea from a profitability perspective but it’s disapointing to those of us who want some fun but mostly work related interactions with folks.
OK to email me if you need an invite to Mash beta jhunkins @ gmail.com