Pipo Nguyen-duy


Pipo Nguyen-duy is one of my table tennis pals, but Pipo is also a great photographer who teaches art at Oberlin in Ohio.   Like many new sites,  Pipo‘s website is not appearing first as it should for the query “Pipo Nguyen-duy”.   Other sites that *reference* Pipo’s art appear before his because Google’s algorithm still faces challenges when it tries to determine the best site for the query, which in this case clearly should be his own website.

Here the SEO problem likely relates to the ranking weakness of a new site vs. an old one,  plus the fact Google cannot easily “know” that the site  pipo nguyen-duy.com is actually the official site for the name Pipo Nguyen-duy.   There’s also a title tag change needed over at the website, but this post should start fixing the problem by providing some authoritative links to Pipo Nguyen-duy ‘s real website using anchor text that matches the query we are targeting and a lot of text rich in the query term.    This technique is known as “white hat SEO” because it’s “helping Google” properly index and get the right site ranked for the query.    Generally Google approves of this type of SEO tactic if they see it as something that makes indexing work better and does not deceive users.

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About JoeDuck

Internet Travel Guy, Father of 2, small town Oregon life. BS Botany from UW Madison Wisconsin, MS Social Sciences from Southern Oregon. Top interests outside of my family's well being are: Internet Technology, Online Travel, Globalization, China, Table Tennis, Real Estate, The Singularity.
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2 Responses to Pipo Nguyen-duy

  1. FoolsGold says:

    Google should improve its algorithms so that its their hat that is white.

  2. JoeDuck says:

    Ha – I just want to do every little bit I can to help ’em, since they are just a struggling young company, making only a few billion per quarter on search.

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