I thought I’d repost part of this note from the Digital Hollywood folks at CES 2009. They run several of the sessions that deal with the convergence of the online world with TV, Film, and more.
For me one of the most powerful technology themes is the fact that TV remains the big kahuna of advertising even as awareness grows that online advertising is far more effective – at least in its common pay per click form. It remains to be seen if video clip advertising, such as what Google is experimenting with at YouTube, will ever take off as a major revenue source for publishers. It certainly has been underwhelming so far, I think in part simply because it is performing as poorly as almost *all forms of offline advertising*. The difference is that online metrics allow us to monitor performance in ways we have not been able to do before, and perhaps more importantly the online metrics help disconnect the analyst from the marketeer.
In travel it is very commonplace for the same group running the ads to do the analysis of their effectiveness. This is a preposterous state of affairs, yet it persists. There are now some sneaky variations on the theme which include specialized “travel marketing” agencies that appear to have methods that inflate effectiveness. Why? This prevents them from biting the hands that feed their research.
—————— DIGITAL HOLLYWOOD CES 2009 —————————
The agenda – and call for speakers – for the CES conferences- January 7-10, 2009 in Las Vegas Reinventing Advertising, Mobile Entertainment, Game Power & Digital Hollywood at CES, Las Vegas Convention Center, see http://www.digitalhollywood.com/CES2009.html
is now posted.
Speakers are being booked now. Your submissions are welcome.
We are proud to be organizing the most significant conferences at the most significant and largest trade show in America. CES has over 140,000 attendees, over 4500 press, over 1000 financial analysts and over 2700 exhibitors.
We are organizing four tracks at CES:
Digital Hollywood Events at CES
RA Reinventing Advertising
ME – Mobile Entertainment
GP – Game Power
DH – Digital Hollywood