Category Archives: CES 2009

Google Adwords: All Your Advertising Base are Belong to GOOGLE!

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I’m firing up an Adwords campaign to support our  CES 2010 Coverage over at Technology Report and … ummm… I am NOT enjoying revisiting the frustration of working with the world’s most sophisticated advertising monopoly.

I really would NOT complain that much if Google’s silly “ad diagnosis tool” said something like this:

“Dear Joe, we noticed you wanted to run some advertising on our blank results pages.    Although we realize your content is very relevant to users and there is low competition for the space we are going to gouge you on pricing … why Joe?  BECAUSE WE CAN YOU SUCKER!”

I really would chuckle and appreciate the honesty.    In my view Google does not have an obligation to me with respect to pricing ads.   They can do as they please and let the market decide.

BUT … they do have an obligation to be more honest than they are with Adwords comments and as usual the recommendations take the ridiculous forms as they do wth organic search problems where Google is often vague or non-responsive.     Why am I saying they aren’t being honest?    Although it’s true that there appear to be ways to increase your chances of appearing without paying more, the notion that the quality of the keywords and what you pay are unrelated is preposterous.  In fact it clearly defies the claim of “user centric” so often heard from Google.

What can I do?
There are several ways to improve the quality of your keywords, thus decreasing your advertising costs. Learn how to build a more effective keyword list, and take advantage of our campaign optimization tips. You can also raise your bid. See the ‘Quality Score’ tab for recommendations.

So yes Google I will pay more to show up, but it would be nice if you’d at least make it clear that the reason irrelevant ads are trumping others is that they *make more for Google*, not because they are better for users.

What, you wanted an example of pay to play clear irrelevancy?    Here’s ONE among what I’d estimate are millions of inferior ads running at Google at higher rates than more relevant ads:

Consumer Electronics Show
Consumer Electronics Show Online.

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http://www.Target.com

Disclaimer:   Hey, on other websites I make money from Google Adwords via Adsense.  I am thus one of the *beneficiaries of this process.  So, why am I biting the hand that feeds me?    Because ya gotta calls ’em like ya sees ’em.

Microsoft’s Vision of 2019

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Thanks to Long Zheng for this post at his blog “istartedsomething.com” about a couple of Microsoft Videos showcasing the MS vision of gadgets and interactions in the future.   The shorter video is neat but it was a sequence in the long one that really, REALLY got my attention.    Using surface computing (which is already a robust application), on a transparent wall, two kids in classrooms thousands of miles away from each other were reacting in real time and in *different languages* as their voices were translated instantly for the other student.    The technology driving this application is pretty much here now although I think there’d be some challenges making it work as fast as in the video, but  this is the kind of stuff that is so provocative, powerful, and cool that it brings a technology teardrop to my eye.

In a world challenged so dramatically by a combination of ignorance and misunderstanding, how much progress could we make with technologies like this that cross connect people and cultures almost seamlessly?      Obviously we have a long way to go and this is technology for the rich folks among those in our global family, but as these technologies penetrate into affluent or lucky schools the appeal and testing will continue until we can have much wider distribution.

http://www.istartedsomething.com/20090228/microsoft-office-labs-vision-2019-video/

Mattel Mind Flex – Theta Wave Game Controller

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Mattel Mind Flex – Theta Wave Game Controller
Originally uploaded by JoeDuck

Mattel Mind Flex was one of the most remarkable devices at CES 2009.  Simpler but coneptually similar to the Emotiv headset expected to be out soon,  Mattel’s device measures brain theta waves and lets you control a small ball with this output as you change the theta waves by thinking.     Unless I’m mistaken a lot of folks think these devices are silly gimmicks when in fact I’d argue that this type of controller represent the single most important change in history in the way humans interface with machines.    For millions of years our relationship to tools has been primarily by hand and/or foot, generally using sights and sounds and  touch to manage our relationships with the tools we use.     In this sense computer control, like hammer and nail control, comes from our physical interactions with the device.

Brain wave control, although still fairly primitive, is likely to accelerate the process that is going on right now at a pace too slow to be popularly recognized for what it is – the merging of human and machine.    From heart pacemakers to glasses to BrainGate,  the distinction between human and machine is breaking down slowly.    I think that it will break down very rapidly as soon as technologies exist to enhance intelligence via this type of direct brain interface.    How long will it take to refine this such that we can pull up the internet in our mind and access information at computerized rather than junky organic neuron speeds?    I’d wildly guess 5-10 years though part of this answer will come from popular use and “hacks” with things like the mindflex and the Emotiv headsets coming out this year (yes, I’ll be getting one!).

The extension of this approach to interaction with machines may lead to the technological singularity predicted by an increasing number of technologists and futurists though I remain somewhat skeptical that conscious computing will quickly lead to the massive universal intelligence explosion predicted by Kurtzweil and others.

CES 2009 – Palm Pre bumps stock 34%

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Here at CES 2009 Palm debuted the Pre, their new iPhone rival device with a snazzy slider keyboard and large touchscreen. The reviews were overwhelmingly positive and this sent Palm’s stock soaring yesterday 34% as the company’s sagging prospects were revived as fast as the tech blogs started raving. I’m anxious to look at the price movement intra day – eg how soon after the launch did the stock rise? Efficient market theory suggests that new information is incorporated almost immediately into stock pricing and this is an interesting test of that hypothesis.

More CES Coverage at Technology Report

Tao at Venetian, Las Vegas

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Tao at Venetian, Las Vegas

Originally uploaded by JoeDuck

Technology reporting is a *very* tough job, but somebody has to revive our sagging technology economy. I’m just glad it’s not … me.

I’m blogging from Tao right now, where the Isabella folks are showcasing their new wireless networked photo frame called Vizit which they’ll be launching soon.

The concept is really interesting as it will allow photo sharing across the Vizit network via buit in cellular connections as well as online capabilities, but my first reaction is that Vizit is going to intimidate non-tech folks who are the key market for digital photo frames. I’m still struggling with the static frame I got my parents for Christmas (it’s not taking an older SD card filled with family pix). Can Vizit convince folks to configure a device with this type of capabilities? Unless setup is *completely seamless* for a non-tech person it’s going to be very hard.

I’m wondering why they don’t use the Blaupunkt model of bluetooth connectivity riding off the user’s mobile plan, which would leave them without the revenue stream but make the cost of ownership more accessible. They did mention they are working with a cellular company which seems like a good idea here – allow them to monetize the photo “add on” rather than managing that function.

Samsung Bright Panel Display at CES 2009 Las Vegas “CES Unveiled”

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Samsung Bright Panel Display

Originally uploaded by JoeDuck

The pic is not impressive but this huge daylight display panel was a magnificent piece of innovation by Samsung, with a 2000:1 static contrast ratio and intense white backgrounds. In person the display really slapped you in the face with color and brightness.     More at Technology Report

Live from CES Las Vegas CES09 CES 2009

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I’m live from the very comfortable Press Lounge at CES Las Vegas where journalists from all over the world are streaming in to cover the world’s largest and most influential Technology Show as well as the largest event of the year here in Las Vegas.   At 4pm at “CES Unveiled” several companies will be exhibiting and discussing their technology plans for 2009.

Most of my tech coverage will be over at Technology-Report.com where John will also be writing about CES and new gadgets though he won’t be here until Friday.