SES San Jose Final Day – local search


This is an excellent presentation but I haven’t had enough coffee to take good notes, and unlike some of the other conferences I’ve covered like CES and MIX there isn’t much traffic to the conference posts anyway. Anxious to check other blogs covering this to see if they had much of a traffic spike, which one would really expect from search related news.

I’m lazy so only posting the summary from SES:

Local & More
Special Kelsey Group Presentation: Local 2.0: The Evolution of Local Search
What percentage of online searches are local? If you consider searches that end up having some influence on local buying activity, the opportunity is put into perspective. But there are still large gaps between the point of search and the point of purchase. How are online mapping, shopping engines, and directories starting to fill these gaps with user-generated content, video, or inventory data that funnel searchers towards local businesses? And how can marketers utilize these tools to get local searchers to pick up the phone, schedule appointments, or show up at their stores?

Moderator:
Speakers:
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About JoeDuck

Internet Travel Guy, Father of 2, small town Oregon life. BS Botany from UW Madison Wisconsin, MS Social Sciences from Southern Oregon. Top interests outside of my family's well being are: Internet Technology, Online Travel, Globalization, China, Table Tennis, Real Estate, The Singularity.
This entry was posted in search, SEO, SES, SES San Jose, Web 2.0 and tagged , . Bookmark the permalink.

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