Twitter continues to soar in terms of traffic and Comscore reports on some of the reasons Twitter is one of the most interesting applications to come around in a long time. I think the demographics analysis helps us understand why “Twitter is different”. For the first time in Social Media history the earliest adopters of the application are not the youngsters, but rather a very representative cross section of America. This is important because it’s an indication Twitter will have considerable staying power and also is appealing to a crowd that has the resources to make it more valuable than otherwise, and potentially more valuable than Myspace or Facebook, the clear 800 pound social media gorilla that remains the most significant player by far in the social media space. However at Twitter’s current rate of growth it will surpass Myspace by next year and Facebook within a few years, though it’s not clear from this the data that Twitter will continue at the current phenomenal growth rates.
From my own experiences I do think Twitter represents something really different and superior to the Facebook experience, and that is the real time large group interaction. On Facebook I usually don’t have enough friends online at the same time to interact, and more importantly I usually just want to say “hi”, trade a bit of news, and eavedrop on other conversations. This is easier on Twitter. Much like a large party filled with interesting people where you know “some” people and are learning to meet others, Twitter allows you to follow interesting threads and then hop over to some other one, in the meantime dropping notes or your own quips as you hop around. It matches will with the short attention spans that are natural to our human conditions but also allows detailed follows ups with experts or company representatives or close friends.
Watch Twitter – it is the most significant new online application in many years.