Earlier I said MS was doing web 1.9 rather than 2.0 but that was before I heard the two presentations about the coming “LIVE” web environment, complete with what looks like the most robust set of customizable gadgets from a major player. This is 2.0 stuff and it’s … really good stuff.
I actually heard Microsoft rather than Yahoo and Google folks talking enthusiastically about mashups and open environments and how important it is to create platforms to spread info wildly as well as customize the user experience with things that are NOT Microsoft. I confess I’m not familiar enough with MY YAHOO to compare it to the LIVE environment which will be growing fast in the coming months. My Yahoo is certainly really good stuff too, but I think MS has the edge in being able to customize their LIVE stuff to their own OS and browser. I see a lot hinging on how LIVE plays out over the coming months.
Also I’m starting to see why their were rumors recently about MS aquiring Yahoo. I’m not betting on it even though I’m right here in Las Vegas, but it’s interesting to see several Yahoo examples with nary a mention of Google.
Mashups make perfect sense to Microsoft because they are platform-minded. Indeed they are the best platform-makers around, with huge success in media, mobile, desktop, server, software tools, and now web.
Windows Live is utterly Web 2.0, and Microsoft definitely has an edge given its experience with web services such as Passport and MapPoint.