Yahoo’s Hack Day was so successful I have yet to read anything but positive reports – in fact most are downright glowing with enthusiasm for this mashup fest down at the Yahoo mother ship in Sunnyvale. I wish I could trade my lackluster experience at this year’s Google Party for a back-in-time ticket to Yahoo’s Hack Day.
Gordon over at GetLucky.net, a Yahoo employee, provides what seems to me several key insights about Hack day, but more imporantly about why Yahoo, not Google, is the company to watch.
Of course, until Yahoo Panama gets their *ASS IN GEAR* with a high quality contextual advertising paradigm, Wall street will continue to think that they suck ….
Gordon on Hack Day:
… the stuff that we do better than our competitors may have a chance to shine in the spotlight, in front of the audience that matters most. Much of the mindshare that Google has captured through applications like the GMaps API, etc. has been held because of the nature of convenience. Once a coder builds an application on top of a specific interface, switching to another API requires some real motivation…
emphasis belongs to me, the insights belong to Gordon though I’ve written about this stuff several times as well. Yahoo could wind up “owning” 2.0., which is a cool type of ownership where the big guy facilitates millions of long tail, little guy developments and transactions and publishing enterprises. The big guy shares *most* of the revenue with the little guys but the volume creates huge wealth for the big companies and modest wealth for the smaller ones. Users are rewarded with better content, rich interactive experiences, noninvasive advertising, and encyclopedic information. When 2.0 is done right everybody plays, everybody wins.