I’m mangling his point a bit in that title, but Zenrob has a great new post that does some math to ponder Robert Scoble’s question to me today:
“Tell me, is the $3 million for a minute of Superbowl ad time worth it? If so, why wouldn’t it be worth doing video advertising on YouTube?”
I said over there that I think it’s all about the math and the prospective math of these deals. Robert’s great but I think he’s seeing this through his channel9/podtech video-enhanced glasses that make video seem more viable as a commercial medium than it really is.
To answer Zenrob’s excellent math question:
Else > 2*Youtubes > 10*11Superbowls