Andrew from Automotive.com / Primedia. Motor Trend magazine. He’s got some case study info about their optimization efforts in the Auto space.
CMS challenges. No”policing” to make sure writers were optimizing content. Structure problems. (missed some here). “Site was not SEO friendly at all”. As an authority in the space, changes in structure helped a lot. Could use the brand and could monetize immediately …
sorry…too much info to capture here..