Facebook tells me I’m overweight – this is *good* targeted advertising?


Logging into Facebook I was assaulted presented with an advertisement featuring a picture of an incredibly fit fellow’s chiseled abdomen with the caption “48 YR OLD Overweight?”….

I suppose I should be thankful this was not a picture of a shirtless Mark Zuckerberg, but ..

I’m 48 so I can’t believe this was a coincidence – obviously Facebook is using my personal information to target ads to me – using the information they said they’d keep confidential and I really don’t want shared with any old Tom, Dick, or Hairy bodybuilder advertisers.

As I’ve noted before online privacy is largely an oxymoron, and I’m really not very concerned about the privacy “violation” here.  However something about this pisses me off – I think partly because after all the hype – including from people like me – I hate to think this is the best we can do with targeted advertising.

Sure, I’m a *little* overweight but I don’t need the bogus overpriced green diet junk advertised to me here by Mr. Muscleydude.    This is the classic type of junk product “seen on TV” presented in an annoying way using information I don’t want given out to advertisers.   In my book Facebook has already pushed past the limit of advertising more than is welcome by me, and I get the strong feeling that with revenues in question we’ll see a lot more of these marginally relevant ads in the future.

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About JoeDuck

Internet Travel Guy, Father of 2, small town Oregon life. BS Botany from UW Madison Wisconsin, MS Social Sciences from Southern Oregon. Top interests outside of my family's well being are: Internet Technology, Online Travel, Globalization, China, Table Tennis, Real Estate, The Singularity.
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