First I want to say how I really appreciate the fact NBC is going to place all of the Olympic sports content online – a real boon for those of us who follow sports like Table Tennis and Badminton. Those sports don’t make prime time NBC TV – in fact historically they are simply left out of the TV coverage.
But reading in NYT about how they spent much of the past few days keeping the opening ceremony offline makes me wonder how well they thought this out. I really love watching the opening ceremonies – even the boring parts – and for the audience that would have watched this online live I think they could have targeted some great advertising – for example I would have been happy to sign up for “Olympic Specials” and give more demographic info than I normally would do in exchange for the privilege of a real time or short delayed webcast. As an advertisers how would you like it if NBC offered you the ability to slice and dice your audience according to a survey you helped produce?
As it happens my daughter’s play conflicted with the first few hours of the ceremony, so I’ve taped them on media center and will watch them tonight or later. But you can bet your bottom NBC dollar I probably will FF through most if not all of the ads – in fact through the boring parts and ads which I would have *had* to watch if they’d let me see this live on China’s 8/8/8
I can’t help but think NBC’s approach was shortsighted. Why squelch all the videos they could find rather than work to provide us with coverage of one of the the greatest events humanity has to offer at the time we want to watch it? In this case wouldn’t choice have been more profitable?