Google is helping to monetize interenet search misspellings, a technique that is estimated to make them 32-50 million per year. It has also brought them a lawsuit from Edelman, the massive advertising consultancy who has no less than Wal-Mart as a client.
The technique involved is called “typosquatting” and is simply web publishers taking advantage of the many internet mispellings and mishits on keyboards to place advertising for terms like “computors” or “Girmany” or “uPhone” (where the user has accidentally hit the u instead of the i)
A study estimated that monetizing these domains via adsense ads (Google’s revenue share ad service) puts an extra 32-50 million to Google’s bottom line.
I don’t find this objectionable but not clear on the details of the Edelman lawsuit. I’m guessing they want Google to direct people to the best sites for those terms and not charge rather than send the user to an intermediate site.
Silicon Alley Insider reports