The CES 2010 pitches are coming in strong now as John and I get ready to cover the year’s biggest technology event over at  Technology Report.

I was so happy today to see one of them signing off saying they were a proud supporter of the Room to Read Project, which is a major effort to work towards world wide literacy and education.   Readers of this blog know I’m a huge fan of that kind of project, and one of the reasons I’m very optimistic about the world’s future is that for I think the first time in history it’s become very, very “fashionable” to support global poverty reduction efforts in even the strongest bastions of capitalism (e.g. big time PR firms).

Now, cynics will suggest – correctly to some extent – that part of the motivation when capitalists support charity is to benefit from the positive buzz.    However I’m fine with that, and furthermore I’m *glad*  to see potential win-win economic relationships develop around charities like this.