Changing the world, one PR firm at a time


The CES 2010 pitches are coming in strong now as John and I get ready to cover the year’s biggest technology event over at  Technology Report.

I was so happy today to see one of them signing off saying they were a proud supporter of the Room to Read Project, which is a major effort to work towards world wide literacy and education.   Readers of this blog know I’m a huge fan of that kind of project, and one of the reasons I’m very optimistic about the world’s future is that for I think the first time in history it’s become very, very “fashionable” to support global poverty reduction efforts in even the strongest bastions of capitalism (e.g. big time PR firms).

Now, cynics will suggest – correctly to some extent – that part of the motivation when capitalists support charity is to benefit from the positive buzz.    However I’m fine with that, and furthermore I’m *glad*  to see potential win-win economic relationships develop around charities like this.

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About JoeDuck

Internet Travel Guy, Father of 2, small town Oregon life. BS Botany from UW Madison Wisconsin, MS Social Sciences from Southern Oregon. Top interests outside of my family's well being are: Internet Technology, Online Travel, Globalization, China, Table Tennis, Real Estate, The Singularity.
This entry was posted in advertising, CES, CES 2010, CES Parties, charity, companies, conference, Globalization, health, Poverty and Development. Bookmark the permalink.

One Response to Changing the world, one PR firm at a time

  1. horatiox says:

    We cynics are generally right about charity-nomics, but it’s…something. When you buy a cup o’ Capp at Starbux, you’re kicking down a 1/10th of a shekel to like a few guatemalan families.

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