Tipping point of choices leading to actions.


Malcolm Gladwell, the clever author of "Blink" and "The Tipping Point", spoke to Webmasterworld Boston. One observation was that having too many choices can inhibit our actions, as in the case where a company that offered FEWER retirement plans found this INCREASED participation.

Noting how many super applications Yahoo has been spinning out over the past few years I'm wondering if other users, like me, are simply overwhelmed with the choices and therefore NOT taking advantage of what appears to be the best suite of options in the online universe.

I stopped using Yahoo 360 not because of problems – it's excellent – but because there are only so many routines to absorb when they are not part of your core set of work tools or interests.  Also, unlike Myspace, 360 did not seem to be creating an "exploding community" and thus time spent setting it up might have been wasted if it fell off the map as a community place.

I think I'm like many users who are not yet ready to tie into highly personalized programs though I'm getting ready for that now that I want to tap more effectively into RSS and the power of online communities.

Yahoo 360 (and my Yahoo) are such good tools that I'm planning to go back and figure out how to use each more effectively, but the trick as a user is to pick the best combination of quality and community.   Good applications that have small or shrinking communities are problematic for social reasons.  Bad applications with big communities have problems as well, though for different reasons.

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