A nice ZDnet interview with Google’s Adam Sah suggests the increasing importance gadgets will play in the online landscape. I met a brilliantly enthusiastic Adam at Mashup Camp back in February when all this was just starting to take off and it’s great to see Google is now allowing the gadgets to be used on any website.
In March, at Microsoft’s MIX06, the innovative LIVE team was also very bullish on their LIVE Gadgets which clearly are destined to become a major focus over there as well.
Gadgets create some very interesting complications in terms of website stats and monetization. Google has not focused on monetizing this environment yet and it will be interesting to see how they approach that, though it’s easy to predict they’ll create some revenue share with the gadget publisher to keep everybody happy.
The legal fun may come from compatibility issues with IE7 and Vista. Microsoft would have some incentive to prefer their own sidebar gadgets, which will run on the Vista Desktop, to whatever Google gadgets are developed for that same niche. Yet Google as always is ahead of the marketing curve. Pushing gadgets to be compatible with websites, and not just those with Google desktop installed, may diminish what would have been a big MS advantage with Vista.
Hey – that’s a bit too cynical on my part – I think as they often have done Google is just expanding on a great concept that happens to be a good marketing route as well.