This just in from the Google click advertising confusion department. It appears Google is severely throttling the number of clicks they allow to publishers for the key terms “Barack Obama” and “John McCain”. I don’t understand why they’d do this unless perhaps it relates to election advertising laws? That does not make sense to me because it seems we would have heard about this, so my second thought was that they might have agreements with the campaigns for exclusivity but … I’m not seeing Obama or McCain PPC ads on Google.
I was playing around with the costs to bid and run keyword campaigns for “Barack Obama” and “John McCain”, surprised to see that Google does not appear to be running those terms or terms like “vote”.
Using a cost per click maximum of $100.00 and a daily budget of $250,000.00 I should get a huge count for those terms, yet the Google predictor only shows I’d get about 102-128 clicks per day for Obama and 118-149 for McCain at an average costs just above a dollar per click.
Not that is not 118 *thousand* which might make sense, that is a paltry hundred and change clicks at a cost of about 100 per day. Why wouldn’t Google allow a bigger campaign?